Are you looking for the solution to optimizing your SEO and conversions?
In fact, SEO and conversions might exist in different parts of the marketing sector but they are linked inextricably. Healthy SEO can help you attract more traffic and get more opportunities to switch visitors and viewers to potential customers.
Now, let’s take a look at our instructional writing on How to optimize your site by using SEO tools to know more deeply about this topic.
To optimize your site by using SEO tools
- Front Page Meta Description
- Custom Post Meta Description
- Custom Title Formats
- Search and Social Previews
- Why You Need to Optimize Your Website
Front Page Meta Description
- Meta descriptions are an overview of your site’s contents.
- This meta description setting only applies to your site’s front page. You can visit https://wordpress.com/settings/traffic to access the front page meta description editor.
- Search engines sometimes employ this information to determine the site’s relevance for particular searches.
Custom Post Meta Description
- You are able to customize the meta description to be something different to both catch the eye of the reader and potentially increase the search page ranking of the post easily with SEO tools.
- Search engines will typically pick up on the post content and use that as the description that is shown in the search results.
Please expand the SEO Description drop down at the right side of the editor and then enter the custom description you would like to use to customize the description.
Custom Title Formats
Customizing how your content titles appear for your site must be a good way to help improve your search page ranking. Moreover, you can re-organize items like ‘Tagline’ and ‘Site Name’, and also insert custom separators between the items.
The previews will use the custom description you have set in the Advanced SEO meta description settings. As a result, you are able to get an idea on how it will look like on Google, WordPress.com Reader, Twitter, and Facebook.
Search and Social Previews
Before getting your new post or page published, you are allowed to employ the SEO preview tool to see how it will look like on search engines and social media. Please go to any post or page and choose Preview to get that job done. Then change the frop-down menu to Search and social just like this:
Why You Need to Optimize Your Website
1. Raise you organic traffic
The fact is that the average amount that businesses spend on advertising is about 1 percent of their total revenue. That is to say, if your business rakes in $1 million per year, you might have to spend $10,000 on advertising while in some industries such as retail, you may need to spend remarkably more on ads.
However, attracting organic traffic through SEO charge no costs. You need to pay to promote and develop your content but it seems not nearly as much expensive as pay-per-click. Comparing the close rate between searchers, who arrive at your website via. organic search and thos that come via. paid ads, you will see that the results are illustrative. While pad search closes at less then 2 percent, organic search closes at nearly 15 percent.
If necessary, besides investing your time, you can spend more money on raising your organic traffic. It might take longer, however, the resultss last longer and it leads to more conversions.
2. Serve your adience what they need
Imagine what if:
You own an e-commerce site selling shoes. There is a customer needing a new pair of running shoes and conducts a Google search for the best shoes for runners. You have written a long, in-depth blog posts about which ones buyers should choose, including brand recommandation and information on separate types of runners.
Your visitor reads the article. In the end, you have a lead magnet that could offers a free sizing and fit chart for runners. All that visitors has to do is to subscribe to your email list. You send the lead magnet promptly to that visitor. Several days later, you send a coupon code for your online store together with images of running shoes. Then, he or she realizes that you have what he/she needs and discount incentivizes an immediate sale.
It can be clearly seen that conversion rate optimization and SEO can work hand-in-hand. If you meet your audience’s expectations and assist them in looking for what they need, then you will secire a customer.