How To Get 30, 60, 90 day Shopify Free Trial 2022

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This article was created to give you the most accurate and updated information about Shopify Free Trial in 2022. Also, we will guide you on how to get the most out of your free trial and answer all the questions regarding Shopify free trial.

Shopify Free Trial 2022 - How To Get 30, 60, 90 day free trial

Shopify Free Trial

![](https://cdn2.avada.io/ecommerce-website-1.jpg)

Along with eCommerce development, the website is gradually playing an indispensable role in any online business activities. However, we must admit that you will need to prepare a large budget if you want to build an e-commerce website of high quality.

Some merchants can pay up to $10,000 for an excellent performance website. However, this number is a headache issue for newly online start-ups on a tight budget.

You are also worried about the same problem? This article is the answer for you! We will provide some tips to have a good website at a low cost. Scroll down to learn more!

## What Are The Costs Of Building an E-Commerce Website?

![](https://cdn2.avada.io/ecommerce-website-2.jpg)

In fact, you will have to pay quite a few different fees to own a complete website. It is not a one-pay-for-all cost. There usually are four main fees for you:

The first is [eCommerce platforms](https://blog.avada.io/resources/best-ecommerce-platforms.html) using prices, such as Shopify, Magento, WooCommerce, etc. Usually, there are two types of services: monthly payment platforms and open-source ones. 

The first type will require you to pay a monthly fee, ranging from 50 to 300 dollars. For the second one, you can choose between free to use or investing a significant amount of up to 150,000$.

Next is the cost of domain and hosting. These two act as the storage and identity of the website. The budget to prepare will be based on your eCommerce platform. However, the average price will be around $100.

The web development costs also need to be considered. This includes extra fees such as quotation & consultation, extension and plugins, themes, support, and the like. For open-source platforms, this cost is especially important since you will have to <a href="https://www.tigren.com/blog/best-web-design-agency/" target="_blank" rel="dofollow">hire a web dev agency</a> to build your store from scratch.

Finally is the payment gateway. You will have to pay a certain fee to the online payment support units. In particular, [Shopify](https://blog.avada.io/shopify/docs/get-free-shopify-trial.html) charges up to 2% for every payment if you use Shopify’s non-partner payment gateways or you are in a country where Shopify does not support.

In addition to the cost of the online store website above, you might sometimes have to pay for maintenance and updates. This may cost you up to $1,000 for each web fix.

## How To Reduce Cost To Build An E-Commerce Website?

![](https://cdn2.avada.io/ecommerce-website-3.jpg)

Although it is undeniable that nowadays, a quality e-commerce website requires quite a lot of different costs, there are still ways for you to optimize your building price to better suit your tight budget.

### Determine your web plan – simplicity is the best

First, you should gain technical knowledge and make the most general decisions about your website. Remember to check out recent trending website structures, required functions and web interface styles. This knowledge will help you assess what is and isn’t suitable for your business.

From here, make a list of the features you want, try to list them in 4 columns: “very needed”, “necessary”, “very desirable,” and “desired”. This list will help you allocate your budget correctly with minimal waste.

A small suggestion for you is to prioritize simplicity. Do not choose too many features or a flashy design style. Those things can cost a lot of money. A simple web with sufficient features can completely meet the requirements of [a new online store](https://blog.avada.io/resources/start-online-store.html). You can upgrade your web later when your business grows.

### Find your eCommerce platform – choose wisely

Currently, there are two most popular types of platforms to make/ create an e-commerce website: the hosted platform (Shopify, Wix, etc.) and the self-hosted platform (Magento, WooCommerce, etc.). Choosing the right platform is really important because it is not easy to change it in the future. Try to consider it carefully.

![](https://cdn2.avada.io/ecommerce-platforms-4.jpg)

#### Hosted platform

For the first type, you will only need to pay the monthly fee for access. This fee will range from $100 to $300, depending on the service packages.

It is easy to see that the cost of a standard full-featured website will drop significantly in the short term if you choose this option. However, in the long run, when the business has exaggerated, you will definitely have to choose the advanced package so that your store can put enough goods in stock. So, this is a costly option if you look for a far sight solution.

Also, these companies have a bunch of customization and functionality restrictions for cheap packages to get users to spend more money on valuable extensions and better combos.

#### Self-hosted platform

On the other hand, for the second choice, you can completely use these platforms for free and still have all the necessary features for a B2C retailer. However, because of these platforms’ high technical requirements, you must hire a web design agency to support you.

This can add to the cost, but you will get a website that has full standards and some advanced requirements in terms of both functionality and design. In particular, the cost of repairing and updating the website in the future will be minimized.

There are a few ways you can minimize the cost of this option. You can choose from eCommerce ready-made themes. Agencies design them for low-budget companies. The price for a theme is only around 30$ to 300$.

You might also want to consider choosing companies in the Southeast Asia region. Companies in this location often have a lower cost of living, so the prices for their services are also significantly lower. 

### Domain and hosting services

![](https://cdn2.avada.io/media/resources/domain-hosting-services-5.jpg)

As mentioned above, domain and hosting are fundamental. If you do not know them well, you can simply understand that the [domain is your website name](https://blog.avada.io/resources/choose-a-domain-name.html). It is the online sign for your store, your customers will realize your store by looking at it. Hosting is where your website is stored on a server. You need to rent a location for storage. It is similar to rental real estate but on the internet.
Your platform type will decide how much you need to pay for these two services. Specifically, for hosted ones, it provides the hosting space where their main site is staying, so you won’t need to find a hosting service of your own anymore.

For self-hosted ones, you will have to choose and pay for hosting. You can save money on this service by selecting an affordable domain and hosting providers. Choosing a shared server or a dedicated server is advisable to reduce expenses. In case you are new to this, here are some low-cost web hosting suggestions: A2 Hosting, dream host, Ionos 1 & 1.

In addition, some web agencies’ service packages to build an e-commerce website like Tigren will also provide some special sales on domain names, for example, 2-3 months of a free domain.

### Building website

For hosted platforms, the website building process can be done entirely by yourself. Therefore, you will not need to spend extra costs on outsourcing.

You can learn about e-commerce website development through videos, guidebooks, and support from communities. However, it would be best to understand in advance that your online shop will not achieve what you want in terms of looks, functionality and performance. Moreover, this process will take a lot of time and if you have problems in the future, you will have to pay to fix them.

In contrast to the self-hosted platform, your hired dev teams will do everything as initial dealing in their web dev packages. Their products must ensure the quality, functionality and design that the two sides have negotiated from the beginning.

Don’t forget to show them the list of features you noted in the web plan determining step. This will help them use their budget more efficiently.

Remember, these agencies are all professionals, they can complete your store in a short time with optimal eCommerce website cost. So you can rest assured to complete other tasks so that your business can operate as soon as the website is completed.

### Payment gateway

Most payment gateways will require small or even no monthly fees. However, you have to pay a small fee for each transaction. For example, Zettle (2.5%), SumUp (2.5%), or Stripe (1.4% + 20p for European cards), especially Shopify – 2% fee for some countries and payment gateway.

Therefore, consider choosing only up to three payment gateways that are most convenient and easy to use for you and as many customers as possible to maximize revenue for future activities.

## Tips For You To Effectively Build An E-commerce Website

![](https://cdn2.avada.io/ecommerce-website-helpful-tips.jpg)

### Don’t forget quality

Remember, business is about the long term. Although built with a low budget, your website still needs to meet the minimum criteria of UX, UI, performance, design and the like. In other words, its quality should not be too bad.

Successful businesses don’t just sell once to a customer, they sell multiple times to the same customer and even to that customer’s friends. To do this, they need to get customers to like them. Website – your brand’s face – is a prerequisite for this. So consider carefully before allocating funding for website construction activities.

### Being far-sighted

If your business is successful, you will definitely have to expand your website. So choose platforms that are easy to customize and at the forefront of technology. You don’t want your store to be too far behind the competition. The self-hosted platforms sound like a good candidate for this position, you might want to consider them!

With hosted ones, if you get tired of their services, you’ll have to completely rebuild from scratch on a different platform. In the worst case, if they stop supporting hosting, your website will also disappear.

## Bottom Line

We must admit that building an e-commerce website at a low cost is not an easy task. You will need to consider a lot of things and make plenty of choices. Each wrong choice can significantly affect the budget and the quality of the final product. However, if successful, you will have a great store that everyone wants, and it costs you only half the regular eCommerce website pricing!
Therefore, don’t be afraid to put in a little extra effort because the results will be amazing.

How To Effectively Build An E-commerce Website Within A Tight Budget?

After a one-year release, [Joy: Loyalty Program](https://apps.shopify.com/joyio) is well-known as a powerful Shopify app trusted by thousands of e-merchants worldwide. The useful functionalities in its reward system have already helped numerous stores build successful customer loyalty, attract more new buyers, and improve their shopping experience.   

Not celebrating too early, we make use of the existing advantages to better the Joy app. This time, we are happy to introduce a beneficial marketing schedule with low cost for all businesses. The **all-in-one Referral box** will be a great solution to draw potential clients and increase revenue through word-of-mouth recommendations on social media.

![referral box](https://i.imgur.com/NqB4YbL.png)

## How does a referral box work?
In fact, marketing is the key to a successful business. Without proper marketing solutions, your goals are probably limited. However, some of them take too much cost without apparent impact. Given the current situation, Joy offers a referral program that brings various benefits and suits all businesses, even small ones with a low marketing budget. 

### Bubble chat & Reward button
When visiting a website, customers will view a referral box (including the bubble chat and reward button). Clicking on one of them, they can learn more about the referral program and join it immediately. Each registered email corresponds with a referral link that customers will use lifetime. 

### Coupon box
The box will show a reward for people who visit a site via the referral links. These coupons are available for referees who have never got them before. This welcome gift easily impresses buyers and motivates them to make their first purchases more quickly than usual. 

### Rewards for referrers 
After each referral is made successfully, a coupon will be given to the reward list of referrers. Offering discounts is a smart way to enhance customer loyalty, drive more traffic, and significantly increase profitability for your store. Besides, admins can easily manage all customers’ codes at Activities. 

## Other outstanding features of Joy: Reward, Loyalty Program
- Various earning and spending rules in a powerful reward point system to encourage customers to interact with your store usually. 
- Leaving reviews to earn rewards.
- Set up redeeming conditions and point expiration periods as a way to remind customers to spend their points in orders.
- Customizable design for strengthening brand identity. 
 

 ## Sum up

**The referral box** is a highlighted feature that promises to increase brand awareness on social media, retain loyal customers, and boost sales. If you are still looking for an app with an intelligent reward system, don’t miss our **Joy: Loyalty Program**.  


Referral Box to Get Rewards - Potential Feature of Joy: Loyalty Program


With over 800 million users, LinkedIn is a powerful platform for promoting your business. It helps increase your business presence and creates many opportunities to network and create a stable online audience. 

First, however, you need to know how to use LinkedIn properly to boost your eCommerce Sales. 

Wondering how to go about [LinkedIn to enhance](https://spacehuntr.com/journal/linkedin-strategies-for-driving-traffic-to-a-corporate-website/) your eCommerce sales? Don't worry; we've got you covered! This article covers the methods of using LinkedIn to boost your eCommerce Sales. 

![](https://i.imgur.com/uqlROO0.jpg)



## 15 Ways to Boost your eCommerce Sales with LinkedIn

Listed below are some ways you can enhance your eCommerce Sales with LinkedIn:

### Use LinkedIn Automation Tools

![](https://i.imgur.com/SbY9rEp.png)

One of the primary ways to enhance your eCommerce sales is to use the LinkedIn automation tool. The automation tools help personalize customer campaigns and messages, get relevant information about your customers, and send automated connection requests.

In short, these tools allow you to connect with people faster and help you boost eCommerce Sales. 

With a simple search on LinkedIn, you can access all the product manufacturers in your desired area, and you can then send them personalized messages about your product or service. 

### Use LinkedIn Ads

One of the best ways to increase sales is by creating LinkedIn ads. Linkedin Ads help you precisely advertise your products and services to a larger audience. 

With LinkedIn ads, you can use your creativity to make innovative advertisements. 
Experiment with various LinkedIn ad templates and choose the one that suits your needs best to create these ads.

You can [create an advertisement online](https://invideo.io/make/ad-maker/) to create a strong brand presence and online audience. Ads also help you create powerful campaigns that help you get more sales. 

### Use the Multilingual Feature of LinkedIn

![](https://i.imgur.com/n3aGQVf.jpg)

One of the most important tools of LinkedIn is the multilingual tool. 

With this feature, you can customize your business page to adjust and convert the description ad and your posts into different languages. This way, you can cater to a global and local audience and attract more viewers to your page. 

As a result, your posts will pique the interest of a global audience to visit your website, buy your products, and increase your eCommerce sales. 

### Introduce Your Employees on LinkedIn

LinkedIn is primarily a professional platform. It is a platform where people research to know more about companies. Hence, you must ensure that your employees follow your business page.

Your employees must have well-made, authentic profiles. They must have frequent appearances on your page. Your employees must also promote your business and add appropriate pictures and relevant posts about your brand and products. 

This way, your business will appear authentic and credible enough. As a result, your eCommerce sales will also increase. 

### Use the Sponsored Updates Features

Another way to boost your eCommerce sales is to use the sponsored updates feature. You can reach a wider audience by paying with the sponsored updates features. 

The 'pay per click and the 'pay per 1000' features allow you to choose the age, gender, and demographic you want to cater to. 

LinkedIn also allows you to select the industries you want to target to view your ads. This way, your target audience can easily view your content. Furthermore, your content will reach people other than your followers and help you increase your eCommerce sales. 

### Incorporate More Pictures of Your Products

A great way to increase your eCommerce sales is to add more pictures of your products on your LinkedIn profile. 

Pictures always attract the audience's attention easily. Attractive pictures of your products will pique the interest of your audience and will interest them in checking out your website for your products. 

However, the pictures must be relevant to your product and capture the essence of your brands and products. Also, make sure that they are of high quality, as low-quality ones may not win the trust of many.

### Make Relatable Posts on LinkedIn

One of the best ways to connect with the audience and increase your eCommerce sales is to make relatable posts. 

You can use incidents from daily business operations or common incidents that happen to everyone at some point. This way, the audience can relate to your posts and understand your point of view and what your brand and products represent. 

The language of the posts must be simple and easy to understand so that the audience can decipher and decode your posts easily without any hassles. 

Once the audience connects with your posts, they can easily trust your brand and products. As a result, your eCommerce sales will boost easily. 

### Make Your Profile Branded

To create a buzz among the audience, you must have a unique business profile. In addition, your business profile must stand out among the audience. A well-formulated and striking profile will help you in lead generation. 

Additional features on your profile will also help you connect with your audience and appropriately promote your brand and products. For example, you can precisely display all the relevant information about your brand and the services you offer. 

You can also use different methods like storytelling and share anecdotes about your brand and the stories behind the products to gain the audience's interest. 

This way, you can gain more eCommerce sales through LinkedIn.

### Use LinkedIn Groups

Another essential feature of LinkedIn is its communities. LinkedIn Groups help you find more leads. It also enables you to take your business to your target audience. 

You must create a niche for yourself and share it in your LinkedIn groups. This way, you can create a presence online and build trust for your brand for the audience.

Your content in these groups will also showcase your expertise in the field and tell people how experienced you are in the area. 

Therefore, you can attract more people to visit your business profile and increase your eCommerce sales through LinkedIn Groups. 

### Use the Correct Keywords to Enhance SEO

One of the best ways to improve your eCommerce sales through LinkedIn is to push up your LinkedIn page on Google and other search engines. 

Keywords are pretty crucial in promoting your social media page. While writing the descriptions of your products, you must use trending and relevant keywords. 

Research the most trending and preferred keywords to boost your algorithm on Search engines and incorporate them into your posts. This way, Google and other search engines will show your content to your target audience.

When your target audience continuously visits your profile, the search engines will understand that people like your content and will push up your business profile in the search results. 
This way, your profile will be recommended to a large audience and boost your eCommerce sales. 

### Add a Clear and Prominent Call to Action

One of the most important things you can do to increase your eCommerce sales is to add a prominent call to action at the end of your posts. 

Whether you post an article, a blog post, or a LinkedIn Video Ad, you must always add a call to action specifying the next action your viewers should take after viewing your post. 

You can ask them to follow your [LinkedIn profile](https://www.kdanmobile.com/blog/making-the-most-out-of-the-professional-network-kdans-tips-tricks-for-linkedin) and other social media platforms. You can also link your website to the post and ask the viewers to check out your website. 

The call to action should be precise and convincing enough to persuade the audience to carry out the steps you mention in the call to action. This way, you can increase your eCommerce sales quickly. 

### Choose the Products You Want to Sell Carefully

Before selling your products on LinkedIn, you must understand the products with more demand than others. Not all products have equal demand on LinkedIn. Therefore, you have to determine the products your target audience likes. 

It would help if you also researched trending products to get a wider reach among the audience. Selling in-demand or trending products on LinkedIn tends to generate more sales. 
However, keep on experimenting with products. Don't sell the same products for an extended period as it may create a monotony that will result in losing customers. 

Also, remember to be up to date and sell fresh, new, high-quality products to build a good reputation for your business. 

### Share Authentic Testimonials

Another great way to boost your eCommerce sales is to share testimonials of your previous customers. 

Request your loyal customers to record feedback on your products and post them on your LinkedIn profile as a video or message. When selling a product, incorporate these messages or video snippets in your promotional strategies. 

Testimonials build the authenticity and credibility of your brand and create a good reputation. They also convince the audience to buy your products. 

### Keep Yourself Updated About Your Competition and LinkedIn

Keep yourself updated about your competition. Since many people use LinkedIn to promote their business on the platform, you will be able to figure out your competition and update your promotional strategies to enhance your reputation. 

In addition, LinkedIn also introduces new features frequently. Therefore, you must also be aware of these new features and use them while creating LinkedIn ads to make your promotion strategies attractive and unique. 

New and updated promotional strategies always catch the audience's attention and help increase eCommerce sales. 

### Use Analytics to Track Your Performance

One of the most important things to [boost your eCommerce sales performance](https://financesonline.com/list-of-best-ecommerce-software-platforms/) is to track your success. After posting a LinkedIn video ad or other content about your business or products, you must check their performance.

 If they do not do well, you must analyze the reason behind it and improve your content. And even if they do well, you must experiment with your content to gain traction on your LinkedIn page.

This way, you can enhance your content, attract more audiences, and boost your eCommerce sales through LinkedIn. 

## Conclusion

These are some ways you can gain more eCommerce sales with LinkedIn. Since it is an important platform to promote your business and create brand awareness, you must take LinkedIn content seriously.

Using all the relevant keywords and keeping your content concise would be best. In addition, include all the relevant features of your business and products. It would be best if you also remembered to consistently post content on your LinkedIn profile to become memorable to the audience. 

Now that you know how to enhance your eCommerce sales with LinkedIn, use them to create a stable online audience and increase your sales. 

Author’s Bio:

Sanket Shah is the Founder and CEO of InVideo who initiated this startup with the view of encouraging the creation and use of videos in all sectors of business as well as private lives. Sanket’s dedication has led InVideo to serve millions of users from 190 countries across the world. His continuous encouragement to all video users and desire to make video making and editing accessible to everyone has contributed largely to the video production industry.

Guide to Boost Your eCommerce Sales with LinkedIn

Check out the ways to boost your eCommerce Sales with LinkedIn. This article also focuses on the importance of LinkedIn to help you enhance your business and how you can use the platform to create brand awareness. 

How to Boost your eCommerce Sales with LinkedIn

Instagram automation is a hot topic these days, and most businesses are looking to improve their store automation on the app. But what tools are most effective in accomplishing that goal, and what can you do to be as successful as possible on Instagram? 

Keep reading to find out all about Instagram, Shopify and the perfect combination of the two!

## Instagram Today

Instagram has been popular on the social media scene for some years now, but is the app still a relevant media site from a social and business perspective? The answer is yes, absolutely. 

Each month, Instagram boasts 1.22 billion users, so you can focus your business efforts on this platform with the confidence that it’s absolutely a strong outlet for enhancing your brand when used properly.

### Instagram Users

Instagram users fall primarily into the demographic of Gen Z to Millenial, meaning that the majority of people on the app are between the ages of 18 and 35. 

This is particularly helpful when using Instagram for commercial purposes, as people within this age group are commonly tech savvy and typically more inclined to shop online and through alternative methods, as opposed to people who belong to other generations.

In fact, it’s true that 90 percent of Instagram users follow at least one business on the app. This goes to show that Instagram is an effective and relevant tool for businesses. And, with the rise in popularity of social media, it’s important for brands to keep up with the trends in order to stay relevant and not fall behind their competitors. One of the best ways to do this? Instagram automation, through sources such as Shopify.

By remaining active on social media and utilizing the business tools that are available on Instagram, your brand will remain one of the more relevant and cutting-edge businesses of its kind, which is important for finding success among the Gen Z and Millenial demographic of social media users and online shoppers, as outlined above.

## What Users Want From Instagram Brands

Recent studies show that a current priority among Instagram users is social transparency from brands. People reported feeling as though social media increases accountability for businesses, and they also feel that transparency from businesses is more important now than it ever has been. 

So what does that mean for individual brands? It indicates that businesses should take specific action to be notably transparent with customers and social media followers. When a brand is honest and open with its patrons, there’s increased trust and brand loyalty among customers. 

The more a customer trusts a brand, the more likely they are to give their business to that brand. This makes sense when you consider the facts - if a consumer feels as though they can trust a business to be honest and open, then that consumer will feel inclined to work with the business in question.

Additional, social transparency from businesses can lessen friction in a buyer’s experience. Honesty and openness make buyers feel comfortable and help them to enjoy their purchasing experience. In fact, <a href="https://sproutsocial.com/insights/data/social-media-transparency/" target="_blank" rel="nofollow">73 percent of consumers report</a> a willingness to pay more for products that guarantee complete transparency. 

All of this goes to show that openness from a brand will do wonders in the long run as it increases comfort, loyalty and trust among consumers.

## Why You Should Integrate Your Shopify With Instagram

Now that we’ve covered the importance of Instagram and how to use it to your advantage with regard to connecting with buyers, let’s take a look at Shopify, specifically. Why is it relevant to Instagram automation? Here are some of the top reasons:

### 1. Personalized Shopping Experience

![](https://cdn2.avada.io/media/resources/personalized-shopping-experience.jpg)

Thanks to the detailed algorithm on Instagram, users of the app are frequently connected with businesses that align with their interests. Instagram tracks the activity of users and then promotes posts and accounts that fit within the niches that each user typically interacts with. 

This provides Instagram users with a personalized shopping experience through Shopify, allowing them to discover and interact with the brands they’re most likely to purchase from - and it also means that your brand will be connected with users who are likely to become buyers!

### 2. Discover New Products

With the increased presence of businesses on the app, 70 percent of Instagram users turn to it as a place to discover new brands and products that interest them (once again, the algorithm plays a part). 

When you use Shopify on your brand’s Instagram account, users will be able to easily purchase your products as they discover them on the app…By streamlining the process, you’ll make it easier for buyers to explore and order your products. And we all know that higher convenience increases our likelihood to make purchases!

### 3. Drive Traffic 

![](https://cdn2.avada.io/media/resources/drive-traffic.jpg)

Another benefit to using Shopify on Instagram is that you can connect your presence on various platforms and direct users to your other accounts. For example, you can easily draw users from Instagram to your business’s website, which is a major plus. 

Thanks to Shopify, you can synthesize the various online aspects of your business and capitalize on the attention that you receive from the Instagram algorithm, your own growth efforts, and the product exploration that users like to do!

### 4. Social Proof

![](https://cdn2.avada.io/media/resources/social-proof.jpg)

Social proof is another source of growth for businesses, as it involves the promotion of brands and products among Instagram users - as more people post about your brand, your page will become more popular, and your sales will increase. 

Improving your account’s engagement rate is a great way to bolster social proof, and growth services are an effective tool for accomplishing this. There are various such services available to help you increase your [Instagram followers](https://kicksta.co/) and expand your reach on the app. 

### 5. Get To Know Your Customers

![](https://cdn2.avada.io/media/resources/know-your-customer.jpg)

Using Shopify and increasing your social media presence can also help you to improve customer relations and build up a more personable reputation among your followers and buyers. Having a strong social media presence allows you to create a community environment on your page, interact with your customers, and develop a personality for your brand. 

Having a brand personality of some sort will cause your followers to be more inclined to promote your page through UGC, or “user-generated content” - this refers to promotional posts that are created and shared by your followers, rather than by you as a brand. 

Some examples of ways that your followers may promote you are by sharing their testimonials, reposting your content, and creating posts that showcase your products. 

### 6. Increase Sales Rate Overall

![](https://cdn2.avada.io/media/resources/increase-sales-rate-overall.jpg)

Finally, as you can imagine, integrating Shopify into your Instagram account will help to boost your sales rates in general. As we mentioned earlier, using Shopify will streamline the online shopping experience for your buyers, which is helpful in increasing sales among customers. 

Additionally, integrating Shopify with your Instagram account helps users to more easily discover your content and explore what you have to offer - the more easily discoverable your brand is, the more successful you’ll be in increasing your sales. 

## Instagram Selling Tools

So, we’ve covered some of the top ways in which Shopify can be helpful in boosting your business online when integrated with Instagram. Now let’s take a look at some of the built-in tools on Instagram that can help with increasing sales and automating your business as well. 

### 1. Shop Tab

<a href="https://billo.app/" target="_blank" rel="nofollow">The Shop Tab</a> is a newer feature on Instagram that - you guessed it - is dedicated entirely to discovering and shopping for new products. Indicated by a shopping bag at the bottom of the screen, this tab is easy to find and easy to use. Instagram users simply scroll through their recommended products and can add items to their virtual shopping bags as they wish. 

### 2. Product Tagging - Add To Cart

Another great way to boost online sales is by tagging your products in your posts on Instagram. Similar to tagging other users, this is a pretty simple task. Once you’ve tagged a product and published your post, viewers can click on the product tag to follow a link that allows them to shop for products and add them to their carts. 

### 3. Instagram Ads

Instagram ads are a simple, yet effective, way for brands to promote themselves on the app. Ads are shown automatically to Instagram users, once again based on the algorithm that tracks their interests and activity. Instagram ads should be visually appealing and have few words that get straight to the point, in order to be effective in delivering a quick message.

### 4. Explore Feed

A classic feature on the Instagram app is the Explore page, a tab that features posts that Instagram has selected specifically for each individual user. In order to get your posts onto the Explore feeds of your target audience, you should use hashtags that are appropriate to your posts and your brand. Being active on the app and having high engagement can also help with getting your posts seen by a wider audience. 

### 5. Product Detail Pages

It’s also a smart idea to take advantage of product detail pages as an Instagram selling tool. This is another way that Shopify is a great asset to include on your account - you should integrate product details from Shopify to Instagram. This will help shoppers get accurate and consistent descriptions of your products, making their purchasing experiences as seamless as possible.

## How To Grow Your Instagram Audience

Using Shopify is a great way to increase your sales through Instagram…But how do you actually increase your audience on Instagram? Here are a few helpful tips and tricks!

### 1. Use Hashtags

We briefly mentioned hashtags before, but they are worth talking about again as they are a significant source of growth on Instagram. Using <a href="https://blog.kicksta.co/trending-instagram-hashtags/" target="_blank" rel="nofollow">trending Instagram hashtags</a> will increase the relevance of your content and get it seen by wider audiences as well as users who are in your niche.

### 2. Post At Busy Times

This may seem like an obvious tip, but the time of day that you post is incredibly important. By checking out the Insights provided by Instagram, you can find the times at which your followers are most active each day - use this to determine when you publish your content, as it’ll garner the most engagement on your posts. 
### 3. Leverage User-Generated Content

There’s that UGC term again! User-generated content is an important tool for promoting your products and increasing the reputation of your page. As your followers promote your page by publishing UGC, make sure to interact with these posts and reshare them on your page in order to encourage further UGC from various followers!

### 4. Use Geotags

<a href="https://www.techopedia.com/definition/86/geotagging" target="_blank" rel="nofollow">Geotags</a> are another way to connect with users in your niche, from a location standpoint. When publishing posts or Stories on Instagram, you should indicate the location of your business either through the “location” feature on posts or the location sticker on Stories - this will help you find local followers, which is always helpful when building up a community on your page!

### 5. Host A Giveaway

Want to increase engagement and your number of followers at the same time, all while promoting your products? A giveaway is the way to go! When hosting a giveaway, you can require users to post about your brand, tag friends, follow your account…anything you want! And you can give away your products, getting them into the hands of your followers and encouraging even more UGC!

## How To Connect Instagram To Your Shopify Store

Hopefully, by now we’ve convinced you to integrate Shopify into your Instagram strategy. So, let’s talk about how to actually do that!

First, you’ll need both a Shopify account and an Instagram account, as can be expected. You will be required to have a [Basic Shopify Plan](https://blog.avada.io/shopify/docs/get-free-shopify-trial.html) or higher and open an online store. Additionally, you’ll need to have a Facebook Shop that’s connected to your Instagram business profile. 

Next up, you’ll need to add an Instagram Sale Channel to your Shopify account. And then it’s time to start tagging your products in your Instagram posts, as mentioned above. To finish out the process, you can edit your Shopify site by adding an Instagram gallery and profile buttons - don’t be afraid to truly make it your own!

The process may seem daunting, but it is manageable and certainly worth it in the end. To read about the details of this process, check out this [complete guide](https://blog.avada.io/shopify/docs/add-instagram-sale-channel.html) to linking your Shopify to your Instagram - you’ll be ready to go in no time!

## Shopify And Instagram: The Perfect Pair

Feeling like an expert on Shopify and Instagram yet? We hope so! Now that you know all about the current state of Instagram, the perspective of Instagram users, the ins and outs of Shopify and all of its benefits, the various selling tools on Instagram, and the best practices for expanding your reach…What else could you possibly have to learn?!

![](https://cdn2.avada.io/media/resources/shopify-and-instagram.jpg)

We hope that this article has served as a helpful guide for getting you started on your Shopify for Instagram automation journey. There’s no time like the present - get started today and see how your sales improve!

Why Integrating Shopify To Your Instagram Can Help With Store Automation

eCommerce fulfillment is a set of outsourcing logistics services. For example, an online store does not rent its warehouse but delegates this to a fulfillment operator. It takes care of accompanying the goods from order placement to delivery to the end buyer. The high growth dynamics of e-Commerce is the main factor influencing the development of eCommerce fulfillment.

## Why does eCommerce need fulfillment services?

![](https://i.imgur.com/JwTrehm.png)

Ecommerce fulfillment allows the delivery of goods without investment in logistics. There is no need to search and rent a warehouse, hire employees and pay for their work. All processes can be handed over at once to an experienced fulfillment operator who knows how to:

* Package a particular product
* Ship goods to domestic and foreign marketplaces
* Pass customs control
* Carry out quality control, checking the goods for defects
* Work with returns from buyers

Fulfillment frees up time that can be invested in developing the business: increasing sales, marketing, etc. Many companies choose to use software that [automates and monitores fulfillment operations](https://www.scnsoft.com/ecommerce/fulfillment), like order processing, stock management, and provides AI-powered planning.

### What are the benefits of eCommerce fulfillment?

Ecommerce fulfillment makes it easy to customize the process from purchase to delivery to the customer. A first-time seller can avoid the costs and mistakes that come with setting up your own logistics system and negative feedback from buyers due to delayed orders or packaging problems. When the processes of transit and contents of shipments are not established, the final price of goods will be high, i.e., less attractive for buyers. Ecommerce fulfillment avoids this and allows you to start selling right away. The <a href="https://optimoroute.com/logistics-cost/" target="_blank" rel="nofollow">costs of organizing logistics</a> are turned from capital to operating expenses, which reduces the launch budget.

Fulfillment operators have experience working with different loads and therefore select the proper packaging and reduce the risk of damage to goods, organize automated sorting and quality control, and have well-established algorithms for dealing with returns due to defective goods.

## What eCommerce businesses do fulfillment services suit?

![](https://i.imgur.com/jJ1bSKs.png)

*Small stores and manufacturers. They may have no sales experience, and therefore they require a large set of additional services, for example, call-center services. rental warehouses. Also, fulfillment helps [scale and optimize the business](https://blog.avada.io/resources/scale-ecommerce-business.html): expanding the geography of sales in other regions or countries, the output of the marketplace, and reducing the cost of hiring and training staff.

Fulfillment services are affordable. Receiving goods in the warehouse, storage per day, and picking orders for each item will cost less than doing it yourself. This makes it possible to pay for the number of goods that need to be shipped. If a company wants to open its warehouse, it must pay a fixed monthly rent for the premises and salaries to the staff. This can prove costly if there is no understanding of the volume of orders and shipments. In that case, it's better to opt for eCommerce fulfillment. Mainly fulfillment services are used by:

* Brands and large chains that are moving from offline to online. They are interested in all the services necessary to operate an online store.
* Small stores and manufacturers. They may have no sales experience, and therefore they require a large set of additional services, for example, call-center services.

Now let's discuss the most common eCommerce fulfillment models.

## Models of eCommerce Fulfillment

![](https://i.imgur.com/5MyQxI0.png)

The eCommerce fulfillment functions can be performed by marketplaces as well as transportation, postal, and logistics companies. The most basic eCommerce fulfillment models are FBS and [FBA](https://www.sellerapp.com/blog/amazon-fba-guide/):

* FBS (Fulfillment by Seller). The marketplace only delivers goods to the end buyer upon order. When a customer places an order on the marketplace, the fulfillment operator (or the seller himself) must assemble, pack, and label the product according to the marketplace's requirements and prepare accompanying documents. Then he must take it all to the marketplace's collection point or sorting center, where the order will be delivered to the customer.
* <a href="https://sell.amazon.com/fulfillment-by-amazon" target="_blank" rel="nofollow">FBA (Fulfillment by Amazon)</a>. The last word in the model name usually indicates a specific marketplace, but the model's content is the same for all. The marketplace undertakes almost all of the execution of the order, i.e., it acts as a fulfillment operator. In such a chain, it is only necessary to deliver goods to the marketplace: in their packaging, with accompanying documents, and within specific timeframes. The marketplace organizes the receipt, storage, picking, packing, and delivery of goods to buyers.

Any eCommerce company can rent a warehouse for its needs and then provide fulfillment services to other suppliers. But it is time-consuming and expensive, and if you have no experience in eCommerce fulfillment, it will be difficult to manage effectively.

## Ecommerce fulfillment processes

![](https://i.imgur.com/RxidGXu.png)

To start outsourcing to a warehouse, you need to enter into a contract and then link the IT systems of the vendor and the fulfillment operator together. If standard CRM systems are used, API linking may be sufficient. In this case, the operations performed with the goods will be displayed in the CRM system of the fulfillment operator and the seller's CRM system. You can also monitor order picking through video monitoring or receive video recordings from the warehouse if the fulfillment operator provides this option. This will help in disputed situations and allow you to track that the order is being transferred to its destination.

After signing the contract and linking the IT system, you transfer the logistics operations to the fulfillment company. However, it's worth keeping in mind that fulfillment operators don't work with all items. They will not work with anything the law forbids remotely selling: for example, they will not accept alcohol or cigarettes. Nor will they be able to outsource the storage of perishable goods: flowers and foodstuffs. However, in the latter case, canned goods and groceries (things that can be stored for a long time) can be outsourced to a fulfillment company. Some fulfillment operators do not work with furniture and large appliances since they take up a lot of warehouse space.

Giving a full logistics cycle to a fulfillment company is unnecessary. You can sign a contract only for individual services and pay for them separately. The set of services depends on each individual fulfillment company. It may include direct logistics operations, as well as other related services:

* Delivery of goods from suppliers to the warehouse
* Acceptance of goods, checking them for defects
* Storage of goods
* Order picking and packing
* Delivery of orders to customers, payment acceptance
* Customer service (work with returns, negative customer feedback)
* Call center operations
* Tracking of orders
* Photography and video-shooting for filling product cards
* Informing buyers about the delivery via [SMS](https://blog.avada.io/resources/send-sms-campaign.html), email, and social networks
* Creation of advertising materials: banners, branding, graphics

Let's discuss each step of eCommerce fulfillment, from receiving goods to returns.

### Ecommerce fulfillment: receiving the goods

A fulfillment operator accepts incoming items. He unpacks each pallet, counts the number of boxes, and checks the quantity on a per-unit basis. Then they are sorted by item, labeled, and unique barcodes are affixed to them to automate the rest of the process. If necessary, items are weighed. Operations are performed in front of cameras, which helps resolve disputes over faulty packaging or missing items. All details are transmitted in the form of a report to the customer. Items are then placed in warehouses.

### Ecommerce fulfillment: storage of goods

After acceptance, the goods are sent to storage. A fulfillment operator selects a different storage location for each type of merchandise. For example, precious goods and papers are placed in particular areas controlled more strictly than other racks. Storage time is a charge. Therefore, goods should be sent to the warehouse in such a quantity that they will be quickly sold out.
Ecommerce fulfillment: completion of order
When a customer orders, the goods go to the picking stage. The warehouse receives information about what items need to be sent. Warehouse technicians consult the list and use automated systems to find the necessary items. Then they assemble the order depending on the type of goods: dishes, clothes, etc. The order can consist of a single item or several items. The fulfillment operator can supplement the order with samples, booklets, and other bonuses at the customer's request. Orders then go to packaging.

### Ecommerce fulfillment: packaging of order

The fulfillment operator selects lightweight but reliable materials for packaging, depending on the type of goods. They evaluate which items should be placed in bubble wrap, which should be put in a box, and which should be placed in a paper bag. Packaging is usually included in the rate. Some fulfillment operators also offer a packaging branding service. Packaged goods are handed over for delivery.

### Ecommerce fulfillment: shipping of order

Fulfillment operators deliver to pick-up points or the customer's address independently and through delivery services. Shipping can be supplemented by [call-center services](https://voipstudio.com/blog/buyers-guide-call-center-solutions-for-small-business/) (receiving orders and delivery coordination), tracking goods with complete information about the parcel, and informing customers via SMS, [email](https://blog.avada.io/resources/email-marketing-dos-donts.html), and social networks.

### Ecommerce fulfillment: returns

Fulfillment operators are ready to handle returns and negative feedback from customers. This is especially true when selling clothes and shoes because if the customer has received the wrong size, style, or color, it's the responsibility of the person delivering the goods.

## Conclusion

![](https://i.imgur.com/i7HCY2v.png)

Logistic processes are tied to a fulfillment operator, so choosing a reliable partner and making regular service payments is crucial. A fulfillment operator should have a good reputation on the market and allow a minimum number of errors at all stages of order dispatching.

A well-organized document flow is also important because bills of lading and other documents will be issued to the customer with a certain periodicity. It is also worth considering that the business owner will not have free access to the warehouse of a fulfillment operator. This means there will not be an opportunity to monitor the number of goods or the quality of packaging at any point. However, the video control systems that fulfillment operators install in their warehouses allow them to assess this remotely.


**Author Bio:**
Vanessa Friedman is a content marketing professional who helps companies attract visitors, convert leads, and close customers. Previously, Vanessa worked as a marketing manager in a tech software startup company. In case of any inquiry or suggestion, you can always reach out to her at marketing@whenipost.com.

Understanding eCommerce Fulfillment: Definition and Process

AVADA always strives for extending partnerships with the aim of bringing the best experiences to the valued customers. And today, we are happy to inform you of the long-term and promising cooperation between **EComposer** and **AVADA**.

Our collaboration is expected to support your business’s development on track and contribute significant value to the Shopify community. 

Let’s see what we can bring to your Shopify store!

## Get to know EComposer 
EComposer owns an outstanding app named Landing Page Builder. This tool helps you make an eye-catching and professional Shopify website without technical skills and extra design expenses. With over 30 available stunning templates, anyone can build a unique and strong brand image from the beginning of a business path. Designing landing pages, home pages, or product pages cannot be a time and effort obstacle. Let EComposer make your journey easier. 

![EComposer](https://i.imgur.com/SJ5ilTx.png)

Contact information:

Website: https://ecomposer.io/

Email: support@ecomposer.io

Shopify app portfolio: https://apps.shopify.com/partners/ecomposer

## About AVADA
For a variety of platforms (including Shopify, Magento, and WooCommerce), AVADA offers a marketing solution that works with email, SMS, WhatsApp, and Push Notifications. This Email Marketing app aims to convert sales through auto email and SMS for cross-selling, up-selling, abandoned carts, welcome, etc. Besides, you have over 100 email templates to experience for each of your campaigns throughout the year. 

Well known as an all-in-one app, AVADA Email Marketing can attract leads and drive sales with highlighted functions like exit-intent Popups or fun Spin to Win. If you are looking for an effective revenue increase solution, this app is absolutely for you. 

![AVADA](https://i.imgur.com/ABdDo0B.png)

Contact information:

Website: https://avada.io/

Email: support@avada.io

Shopify app portfolio: https://apps.shopify.com/partners/avada

## Integration case
In this collaboration, EComposer and AVADA decided to make a boom integration between the outstanding Landing Page Builder and Email Marketing applications. That must create a WOW customer experience.

After you install the two apps on your Shopify store, kindly view [our guide](https://help.avada.io/en/article/how-to-integrate-with-ecomposer-zqyoqy/) to connect them to each other. With some simple steps, you can quickly complete the setting without technical skills. 

![Add the AVADA app to EComposer](https://imgur.com/2Hc8A5n.png)

The integration will help show AVADA Inline Form on any pages built by EComposer.

![Show AVADA Inline Form on any pages built by EComposer](https://i.imgur.com/UChSX2t.png)

From now on, e-stores will no longer waste too much effort and time gathering consumer data for any specific marketing campaign. The AVADA Inline Form will help you make and show multiple forms for information collection at a glance. 

## Future promise
This is just the first milestone in the **AVADA and EComposer partnership**, and it surely does not stop here. To deserve the trust of customers worldwide, we are still looking for the next opportunities to offer comprehensive technical solutions. In addition to satisfying Shopify businesses’ current needs, **EComposer** and **AVADA** promise to work hard to provide more helpful applications, bringing more leads and benefits to online merchants. 


EComposer - AVADA Partnership Announcement

# About PageFly

PageFly is a Shopify Page Builder, launched in September 2017. Over time, PageFly has helped many merchants to resolve their existing problems.

The business target on shops / page has a low conversion rate due to various factors: Poor design, Poor content, Low loading speed, Poor mobile presentation....
Shops and pages also have to deal with: 
- The cost to rebuild or upgrade pages are too high and the page building process is time / cost consuming.
- Shopify default theme customization is strict.
- Doesn’t know how to improve business.
- Low or little awareness of how the shop / page is performing.
- Lack of education on how to improve shop / page conversion rate.

PageFly brings in a complete package to build and optimize stores with just simple drag-and-drop, no coding required, creating a seamless digital experience across devices; With 90+ CRO-focused page templates, users can save time for page designing.

![PageFly](https://i.imgur.com/LG4nFcv.png)


# About AVADA

AVADA provides an omnichannel marketing tool: Email, SMS, WhatsApp, Web Push for multiple platforms such as Shopify, Magento, and WooCommerce.

Online stores can send Automation workflows to trigger and follow up on customers' behaviors via multi-channels. It can trigger new subscribers, abandoned carts, abandoned checkout, browse abandonment, and other advanced workflows.

Also, store owners can send newsletter campaigns to the target segments, via various channels as well. Plus, you can collect subscribers easily with AVADA popups and forms.

AVADA also provides other apps for Shopify like SEO Suite, Boost Sales, PDF Invoice, Size Chart, Joy Loyalty, and more.

![Avada](https://i.imgur.com/C9NY2CS.png)

# Partnership Activities

Partnership between PageFly (PF) and Joy Loyalty can be built via the following channels:

## 1. In-app promotion

## 2. Social media shoutout

## 3. Partners Page promotion

## 4. Guest blog

With the partnership and integration of Avada and PageFly, customers can approach the most quality and powerful apps and tools available in the market for their businesses to drive sales and growth hack. 

## Future Partnership and integration

We’re really happy to work with PageFly and bring benefits to our mutual customers. There are more partnership plans that will be revealed soon so stay tuned for them!



PageFly x Joy Loyalty Partnership

Online shopping habits nowadays become more popular worldwide, especially when the digital age blooms. It is such a positive development movement for the eCommerce trade. However, it also means that online businesses need to adjust to keep up with stricter requirements from the market. One of the biggest concerns is customer service. 

With e-business, many Shopify merchants find it difficult to answer consumers’ queries immediately when they are in different time zones or shop anytime. Thus, the cart abandonment rate can increase without control, causing the sales loss. Given the current situation, AVADA offers the FAQs app with the smart popup and page to fulfil their concerns on time. Furthermore, multiple Contact-us options are always available for any urgent cases. This is a comprehensive solution to go beyond customer satisfaction and boost the conversion rate for your store. 

Let's dive into the [free AVADA FAQs app](https://apps.shopify.com/avada-faqs)!

## Why should you choose AVADA FAQs?

### Display a FAQs popup with add-ons 

The AVADA FAQs app supports store admins to set up all frequently asked questions in a place. Don’t worry if your store has thousands of crucial information. The category option will help you sort out the questions neatly on the popup. Thus, clients can view all common topics they are looking for: 


<img src="https://imgur.com/CsrbFus.png" alt="Popular topics">


Or search for any keys they want in some seconds: 


<img src="https://imgur.com/bWnGSPc.png" alt="Search keywords">


### Easy to design the FAQs popup with a customizable widget

Hit the mark in customers’ subconscious by the brand identity always get a priority. With the AVADA FAQs app, you can not only design the theme but also customize the widget layout for the popup with ease. Some highlight blocks such as Contact us methods, order tracking, or featured categories/questions are available to be added to the popup. Most importantly, no technical skills are required. 


<img src="https://i.imgur.com/gpMcpsX.png" alt="Customizable widget">


Therefore, you can create an eye-catching and functional widget that supports costumes in finding necessary information and making purchase decisions without a second thought.
 
### Set up FAQs page on the storefront: 

Like the popup, users can design the Frequently Asked Questions page with the Preset, header and FAQ styles. Besides, the advanced setting for CSS customization is included to make the FAQ page fit with any theme. 

To make visitors aware of the FAQ resource on your store, you can select a highlight position to display the FAQ page on the frontend: Main menu or Footer menu. 

![Configure FAQs integration on the frontend](https://i.imgur.com/ara5etl.png)

Hence, they will not waste seconds finding the information or leaving the page due to impatience. 

## What you can expect from AVADA FAQs?

### Answer queries at a glance

Customers, especially guests, tend to carefully learn the information about policies or shipping before purchasing an online item. Instead of letting them spend time finding out the answers, the AVADA FAQs app will address this issue in some seconds. Meeting their needs on time by providing helpful information or order tracking helps online stores express professional service. This might be the first step to gaining their trust. 

![Answer questions quickly](https://imgur.com/XyG73Vt.png)

### Reduce workloads and operation costs

This FAQs app is a smart tool that can partially replace the live chat and email system to address purchasers’ concerns immediately. With popular questions, they do not need to wait for minutes or even hours to get simple answers if it is unluckily the closing time. Additionally, the support time will be cut down in half thanks to the question decrease. Furthermore, extra expenses for customer service will be no longer the pressure on e-businesses. 

![Decrease works](https://imgur.com/i9XWEMX.png)

### Improve customer experience and boost sales

Information transparency and service profession are shortcuts to building clients’ trust and improving their shopping experiences. This is why our FAQs tool brings outstanding features to meet these requirements by helping stores solve urgent issues and instantly fulfil customers' satisfaction. Consequently, this effort brings considerable conversion rates and rapid revenue growth to Shopify merchants. 

![Generate sales](https://imgur.com/7a11Jrb.png)

## Final words

To sum up, if you are looking for a simple and effective solution to reply to shoppers, don’t miss out on the **AVADA FAQs app**. With the smart popup and page, all issues can be addressed in the blink of an eye. This advantage gradually builds buyers' trust and motivates them to place orders without hesitation. Experience [this must-try tool](https://apps.shopify.com/avada-faqs) and achieve a breakthrough sales increase right away.

New release: AVADA FAQs app for Shopify

Before the social media boom, marketing experts focused their efforts mainly on emails as the most potent channel for generating prospects' interest and nurturing them. However, as a time-tested approach, [email marketing](https://blog.avada.io/resources/create-an-email-marketing-campaign.html) remains one of the most efficient methods to drive email marketing leads.

Despite the diversity of marketing channels, brands rely heavily on the ability of emails to guarantee a high level of customer engagement and lasting interest in products and services. 

It’s no secret that email marketing is geared toward driving targeted actions like subscriptions, purchases, or downloads. The one thing that hasn’t changed when it comes to this method is that marketers have to be strategic with regard to [email campaigns](https://blog.avada.io/resources/best-email-marketing-campaigns.html). And email lead generation is no exception.

Today, the need <a href="https://phonexa.com/lms-sync/lead-distribution/" target="_blank">for leads</a> is undeniable and maybe even more significant than it used to be several years ago. So let's examine the reasons behind this need and how brands can ensure that their lead generation efforts yield good results.

## Email Leads Explained

What are email leads? Every email lead you generate is someone who expressed some level of interest in your offer and shared contact information through an online form.

Why do brands need email leads? The goal is to nurture quality email marketing leads and convert them into loyal customers. 

Marketers often spend a good deal of time researching prospects, creating [buyer personas](https://blog.avada.io/resources/buyer-persona.html), crafting specific content, and personalizing offers. Therefore, generating quality leads is crucial to increasing the probability that all future outreach programs and email campaigns generate positive ROI. 

In a nutshell, quality email leads are one of the core sources of your revenue.

## How to Drive Quality Email Leads

First of all, that's no easy mission to accomplish. Here's why: brands often overfocus on the nurturing stage of the lead generation process. Sure, turning cold leads into warm leads through outreach programs is critical for every user acquisition strategy. 

Brands must learn how to properly generate email leads in addition to using effective [content marketing strategies](https://blog.avada.io/resources/content-marketing-strategy.html).

### Identify Your Audience

That’s the very first step every company needs to take. Businesses need to know who their ideal customers are before launching any marketing campaign. Marketers can then use this information to develop a variety of buyer personas based on the issues and concerns that are important to their target audience.

### Offer Clear Value

Half the battle is won when you know who you're going after. When developing or scaling your [content strategy](https://www.xpressdocs.com/s/blog/why-you-should-add-newsletters/), keep in mind the value you're providing to your customers. You won't be able to achieve value alignment unless you do so.

Let's say that you own an online store and decided to start your email lead generation campaign by targeting first-time visitors. In this case, your goals are to motivate a visitor to make a purchase and ensure that the visitor will become a repeat buyer.

![Actionable Email Marketing Tips For Lead Generation](https://cdn2.mageplaza.com/media/general/rebecca-minkoff-store.png)

Here’s an example from the <a href="https://www.rebeccaminkoff.com/" target="_blank" rel="nofollow noopener sponsored noreferrer">Rebecca Minkoff</a> store. In this instance, the store offers a discount on the first purchase, acquires new high-quality email leads, and targets only first-time buyers.

While the offer is not in the form of a pop-up, it proves time and time again to be a fruitful approach, with great success in nurturing post-purchase relationships.

### Consider Intent and Timing

It is common for marketers to collect email leads via blog posts. It is essential, however, to avoid interrupting the user experience by promoting the offer before other paragraphs have been read.

When a visitor opens a blog post, it is rarely a good idea to display large interstitials. This strategy has a significant negative impact because it dominates the display and discourages readers from interacting with your content. Consequently, you have high bounce rates.

If your timing and intent are right, chances are you’ll get a visitor to subscribe to your newsletters and stick with your brand for good.

![hubspot-captures-email-leads](https://cdn2.mageplaza.com/media/general/hubspot-captures-email-leads.png)

This example illustrates how <a href="https://www.hubspot.com/" rel="nofollow noopener sponsored noreferrer" target="_blank">HubSpot</a> captures email leads on blog posts by offering expert insights in regular [email newsletters](https://blog.avada.io/resources/design-email-newsletter.html) to readers. In this case, it’s a blog post on customer success metrics, which means that a visitor is looking for more insights on this specific topic.

The marketers' goal here is to align the messaging on the scroll-triggered pop-up with the article's topic. If you’re struggling to align the messaging, try using an SEO tool like <a href="https://ahrefs.com/" rel="nofollow noopener sponsored noreferrer" target="_blank">Ahrefs</a>. It can help you determine the keywords your blog post ranks for and understand how you can tailor it to meet the needs of your readers.

![leads-on-blog-posts-by-harper-bazaar](https://cdn2.mageplaza.com/media/general/leads-on-blog-posts-by-harper-bazaar.png)

Here’s another example of a behavior-triggered pop-up used for capturing email leads on blog posts by <a href="https://www.harpersbazaar.com/" rel="nofollow noopener sponsored noreferrer" target="_blank">Harper’s BAZAAR</a>. This is a classic approach many brands utilize when fighting for the attention of the target audience. Since many readers practice comparison shopping, this lead message, in particular, is not likely to leave the readers feeling indifferent.

### Build Lead Magnets

The logical next step is to process all the pain points and create resources and content your prospects will find valuable and useful. 

There’s no denying that creating lead magnets is one of the most efficient ways to provide a solution for a specific issue your prospects have. Essentially, it can be any piece of content, including checklists, [infographics](https://venngage.com/templates), templates, webinars, free tools, gated email courses, etc.

Let’s take a closer look at some of the most popular types of gated content.

**See more**:
[How to Create a Lead Magnet in 6 Simple Steps](https://blog.avada.io/resources/how-to-create-a-lead-magnet.html)

#### Data Reports

Creating a data-backed lead magnet is not only an ethical bribe. It’s a surefire way to convert more sales, significantly grow your [email list](https://blog.avada.io/resources/build-email-list.html), and establish brand authority.

![data-reports-of-hubpost](https://cdn2.mageplaza.com/media/general/data-reports-of-hubpost.png)

#### eBooks

This is probably one of the most common yet effective lead magnet forms. Brands often use several well-performing blog posts to repurpose them into eBooks.

![ebooks-phonexa](https://cdn2.mageplaza.com/media/general/ebooks-phonexa.png)

This approach can be incredibly effective and practical if a topiс you're covering is complex and requires additional knowledge. For instance, it can be an eBook covering specific SEO tactics, [UX/UI](https://acodez.in/ux-or-ui/) trends, or a new product.

**You might read post**:
[How to embed Ebooks on your site](https://blog.avada.io/wordpress/docs/embed-ebooks-on-your-site.html)

#### Checklists and Templates

Prospects get value right away through these types of gated content. They can use ready-made checklists and [templates](https://blog.avada.io/resources/best-email-marketing-templates.html), customize them, resize, save, share, or even print them.

![checklists-and-templates-adobe-express](https://cdn2.mageplaza.com/media/general/checklists-and-templates-adobe-express.png)

While such templates might seem relatively easy to create, brands often use these lead magnets to save their subscribers time and effort. Besides, helping your audience customize and design something from scratch builds a strong sense of trust.

### Ensure Engagement

Let's face it: earning the attention of your target audience can be tricky. That's why brands often resort to leveraging social media. Social media can be a powerful lead source. Businesses often use it to run paid ad campaigns, cooperate with influencers, or post valuable content. 

But social media is merely one of the channels that can help businesses drive email marketing leads. Marketers typically leverage numerous email lead sources, including blog articles, podcast content, partnerships, and lead magnets.

Let’s say that you’ve managed to get prospects to subscribe to your email newsletters. Now, you need to keep them engaged. 

How can you do that? Here’s a short checklist:

- Use a catchy and intriguing - but not clickbait - subject line
- Make sure to communicate value and strengthen the brand image
- Utilize [A/B testing](https://blog.avada.io/resources/ab-testing.html) to evaluate different subject lines and versions of your newsletters
- Personalize and automate your email efforts
- Gain and use data to power your campaigns
- Encourage your prospects to take action

When it comes to email lead generation, getting inside the minds of your audience is not the only challenge. The good news is automation can help you tackle most obstacles.

### Leverage Marketing Automation

From the marketing perspective, every brand needs to utilize the right email marketing tools and automation software. Why? Taking their [marketing technology](https://desygner.com/blog/how-to-build-a-martech-stack/) to the next level is by far the most effective way for businesses to reach their optimal ROI.
Marketing automation platforms allow brands to bring together multiple marketing channels and create more efficient workflows - all while collecting campaign data so that businesses can get the most from their marketing efforts.

For instance, <a href="https://phonexa.com" rel="nofollow noopener sponsored noreferrer" target="_blank">Phonexa</a>, an all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, offers innovative functionality paired with effortless simplicity. With a singular marketing solution at hand, brands can get critical data, put it to work, and maximize their audience reach and earnings. 

Automation has an unmatched potential when it comes to running email lead generation campaigns. Let’s look at some of the benefits:

- Access to in-depth analytics and email marketing statistics
- Ability to leverage behavioral segmentation
- A wide variety of email templates
- Accurate deliverability measurement of different email channels
- Automated A/B testing of up to six different subject lines and templates
- In-depth email analytics
- Unlimited automation management 
- Seamless API and third-party integration

Ultimately, utilizing an email marketing solution as part of a singular marketing suite can help brands send personalized messages to their audience, assess their performance, tackle any deliverability issues, and cultivate email lists.

## Final Thoughts

Email lead generation is not only about successfully generating leads. It’s also about collecting much-needed information on prospects and building lasting connections with them to make a sale.


Brands need to remember that what’s measured can be improved, and email lead generation efforts are no different.

Data can tell you everything about your active and future campaigns. With the right email marketing tools, you can track, test, and optimize every aspect of your campaigns to ensure outstanding results.

The Need For Leads: Actionable Email Marketing Tips For Lead Generation

![](https://cdn2.avada.io/media/resources/video-production-tips-boost-ecommerce-sale.jpg)

With over <a href="https://www.statista.com/topics/871/online-shopping/#dossierContents__outerWrapper" target="_blank" rel="nofollow">2 billion people</a> who purchased goods or services online in 2020 alone, eCommerce has become an irreplaceable part of the retail framework worldwide. That same year, e-retail sales reached an astonishing <a href="https://www.statista.com/topics/871/online-shopping/#dossierContents__outerWrapper" target="_blank" rel="nofollow">4.2 trillion dollars</a>, and it’s not letting up anytime soon.

So, how do you set yourself apart and keep your business afloat in this highly competitive market? Unfortunately, offering a quality product or a service is simply not enough. You need to capture [your audience’s attention](https://instasize.com/learn/6-attention-grabbing-tricks-for-video-marketing) and you need to do it fast. 

This is where eCommerce video marketing comes in. A video is a great tool for bringing your product or service closer to your customers, increasing your brand awareness, and [boosting your sales](https://blog.avada.io/resources/increase-sales-with-email-marketing.html).

In collaboration with one of the [best video production companies](https://www.designrush.com/agency/video-production), we’ve created a list of seven easy-to-follow tips on how to make videos that bridge the gap between in-store and online shopping and drive sales for your eCommerce business.

Here are the steps we’ll cover:

 1. Identify your target audience
 2. Decide what types of eCommerce videos work best for you
 3. Make sure your videos are SEO optimized
 4. Exploit user-generated content videos (UGC)
 5. Go live
 6. Add emotions to your videos
 7. Incorporate videos in your eCommerce marketing strategy

Let’s get started!

![](https://cdn2.avada.io/media/resources/target-audience.png)

## 1. Identify Your Target Audience

Like any other [marketing strategy](https://blog.avada.io/resources/marketing-strategy.html), a video marketing strategy also starts with identifying your target audience. You need to have a clear insight into your [buyer personas](https://blog.avada.io/resources/buyer-persona.html) to recognize the kind of content your audience wants to consume.

The information you should collect when identifying your target audience includes:

 - **Demographic data** – age, gender, ethnicity, income, race, etc. This information will help you understand your audience’s background.
 - **Geographic data**
 - **Socio-demographic data** – lifestyle, social class, hobbies, interests, beliefs, etc. This information will provide you with a more in-depth analysis of your audience and help you tailor your videos to drive interest and engagement. 

One of the most useful tools that can help you understand your audience better is <a href="https://analytics.google.com/" target="_blank" rel="nofollow">Google Analytics</a>. This tool will provide you with a detailed report, containing the following information:

 - Where the traffic comes from
 - Which content on your website works and which doesn’t
 - Which keywords you are ranking for
 - Where incoming traffic lands
 - Which channels are performing the best

Before you [launch your video marketing](https://debutify.com/guides/video-marketing-guide-for-ecommerce-businesses/) campaign, make sure you are creating content that is valuable to your audience. Upon seeing your videos, you want them to think: “ This is just what I was looking for!”

## 2. Decide What Types of eCommerce Videos Work Best for Your Brand

Typically, we can divide eCommerce videos into these seven categories:

 - Product close-up
 - Product demo
 - Testimonials
 - Explainers
 - Interactive
 - SEO/Founder’s message
 - Lifestyle

Let’s examine these categories in more detail.

### Product close-up
Close-up videos serve to bring your product closer to your audience by presenting it from different angles in detail and pointing out its specific features. This way, you allow your viewers to examine your product and make a more calculated decision before buying it.

### Product demo 

Product demo videos typically feature a speaker showing how your product works and describing its top features. These videos should explain to your viewers why your product is the best solution or answer to their problems.

### Testimonials

What better way to convince your audience to buy your product than to offer them your satisfied customers' testimonials? Social proof is one of the best tools you can use to demonstrate the value of your product.

When you give people evidence of how your product effectively solves problems for other people, you help your audience bridge the “trust gap” in their customer journey. <a href="https://www.vocalreferences.com/wp/blog/video-testimonials/" target="_blank" rel="nofollow">Testimonials and reviews</a> are often the key factors that drive a customer to conversion.

### Explainer

Explainer videos might be the right choice for you if you sell products or services that aren’t instantly understood. Unlike the product demo, this type of video concentrates on explaining the reasons why your product is the perfect solution for a specific problem and how to use it properly.

### Interactive

Interactive videos might be your best choice if you want to engage your audience and make them feel more involved in your brand.
Typically, these videos include a [call-to-action](https://blog.avada.io/resources/write-converting-call-to-action.html), where your viewers are asked to take some type of action – take a quiz, click on the link that will take them to your business website, etc.

### SEO/Founder’s message

This video type is the least popular among marketers, but it can be a useful tool for personalizing your brand and forming a deeper connection with your audience.

### Lifestyle

Lifestyle videos demonstrate how real people use your products as a part of their everyday routine. These videos help your viewers envision the exact way your products can improve their life.
When choosing the right video type for your eCommerce business, you don’t have to opt for one type. Try using different approaches to convey different messages. Ultimately, the type or types of videos you choose will be those that make the most sense for your offering, brand and audience.

### 3. Make Sure Your Videos are SEO Optimized

Having a <a href="https://www.searchenginejournal.com/how-to-optimize-videos/422208/" target="_blank" rel="nofollow">video SEO strategy</a> in place will help you improve your page ranking and increase your visibility.

Follow these seven practical eCommerce video tips for SEO:

 1. **Conduct keyword research** – this is always the first step in optimizing any part of your business for search engines.
 2. **Create an attractive video thumbnail** – a [thumbnail](https://blog.avada.io/css/thumbnails) is the first thing your viewers see when your video appears on the results page. Create an interesting thumbnail that will show exactly what you are trying to rank for.
 3. **Add transcription to your videos** – the more text you manage to attach to your video, the better you’ll rank in Search Engine Result Pages (SERPs).
 4. **Make your video mobile-friendly** – not only does Google consider mobile-friendliness as a ranking factor, but the majority of your customers may be using a mobile device to interact with your brand.
 5. **Add a video sitemap** – a video sitemap serves to show all vital information about the content of your video. Not only does it help search engines gain more context but it also serves as an add-on for your site’s general sitemap.
 6. **Include your keywords in the video’s filename** – optimizing this way will also help you rank in search for your preferred keywords.
 7. **Authorize the embedding of your video** – Allow other users to embed your videos on their sites. In return, you will earn more inbound links and Google will recognize you as an authority in your field.

![](https://cdn2.avada.io/media/resources/video-optimized.jpg)

## 4. Exploit User-Generated Content Videos (UGC)

UGC is authentic, brand-specific content created by your customers and posted on social media platforms or other channels. Not only is it cost-effective but it is the ultimate tool for increasing 
conversion rates and [boosting sales](https://www.thenexthint.com/need-to-increase-your-sales-here-are-some-expert-tips/11436/).

UGC is another way you can provide your customers with social proof. It is much like word of mouth, but the word is spread much faster in the digital world!

User-generated content is a strategy that pays off, but how do you encourage engagement? Here are three tips for collecting user-generated videos:

### Organize a hashtag contest

Encourage your audience to use your branded hashtag and post it on their social media profiles. In return, offer an attractive prize to the winner of your contest.

### Get familiar with influencer trends

We often see influencers setting new trends in fashion, technology, and other industries while their army of followers consumes every content they make in a frenzy. 

Use this newly-emerged marketing platform and hire an influencer you think will speak best to your audience to create UGC for your eCommerce business.

### Find UGC creators through the marketplace

There are sites like <a href="https://billo.app/" target="_blank" rel="nofollow">Billo</a>, that offer the service of making authentic videos for your products. On this particular site, you can create a task, wait for creators to apply, and choose the one you want to create a custom-made UGC video for your product.

You can choose between more than 3,500 skilled creators at a starting price of $59.

![](https://cdn2.avada.io/media/resources/live-stream.jpg)

## 5. Go Live

Live streaming has been getting serious attention as of late. Live videos offer you the opportunity to interact with your audience in real-time. You can stream a video of your latest product, reveal behind-the-scenes moments, or prepare a Q&A session and answer common questions live.
This approach will help you get more brand exposure and create tighter bonds with your audience.

## 6. Add Emotion to Your Videos

People tend to base their decisions on emotions rather than logic. According to the analysis of the IPAdataBank, ad campaigns with purely emotional content performed almost <a href="https://www.neurosciencemarketing.com/blog/articles/emotional-ads-work-best.htm#sthash.yu8l31Jn.dpuf" target="_blank" rel="nofollow">two times better</a> than those with mainly rational content. This goes to show that people feel first and think second.

Make videos that convey powerful emotions to your audience. The best way to do this is to focus on storytelling. When you add an emotional story to your video, people will connect with your brand on a more personal level and the video will stay longer in their minds. Making your brand memorable is key to building a loyal following. 

## 7. Incorporate Videos in Your eCommerce Marketing Strategy

Now that you know who your audience is and what kind of videos you want to make, it’s time to find a way to integrate them into your marketing strategy. Here’s how:

### Integrate your videos into your eCommerce website

Placing your videos on your home page, product pages, about us page, etc. will increase the average time your audience spends on your website.

### Post your videos on Social Media platforms

Make sure your videos are optimized according to the platform in use. When it comes to the video length, follow <a href="https://blog.hubspot.com/marketing/how-long-should-videos-be-on-instagram-twitter-facebook-youtube" target="_blank" rel="nofollow">these recommendations</a>:

 - Facebook – 1 minute
 - Twitter – 45 seconds
 - YouTube – 2 minutes
 - Instagram – 30 seconds 

Another thing you should do when posting on [social media platforms](https://blog.avada.io/resources/social-media-platforms-for-business.html) is to include subtitles in your videos. It might not seem important at first but studies have shown that <a href="https://www.americanpressinstitute.org/need-to-know/try-this-at-home/85-percent-facebook-videos-watched-without-sound/" target="_blank" rel="nofollow">85% of all Facebook videos</a> are watched without sound. 

**Related post**
- [Marketing Strategy: Definition, Importance, Types & More!](https://blog.avada.io/resources/marketing-strategy.html)
- [The 11+ Best Marketing Strategy Examples to Copy for Your Brand](https://blog.avada.io/resources/marketing-strategy-examples.html)
- [How to Build a Digital Marketing Strategy? And Get Online Results](https://blog.avada.io/resources/digital-marketing-strategy.html)
- [How to Create a Successful Content Marketing Strategy?](https://blog.avada.io/resources/content-marketing-strategy.html)

## Video Production for eCommerce Statistical Data

If you are still not sure that video production is important for your eCommerce business success, have a look at these convincing stats:

 - Using videos on your landing pages can boost your conversion rates by <a href="https://www.vidyard.com/blog/video-landing-pages/" target="_blank" rel="nofollow">86%</a>.
 - <a href="https://www.wyzowl.com/video-marketing-statistics/" target="_blank" rel="nofollow">69% of people</a> prefer a video over text when researching a product or service.
 - <a href="https://animoto.com/blog/business/2018-social-video-marketer-trends" target="_blank" rel="nofollow">88% of marketers</a> are content with ROI from their social media video marketing.
 - <a href="https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/video-searches-before-store-visits/" target="_blank" rel="nofollow">Almost 50%</a> of online users search for a product video before they decide to purchase it.
 - The average user will spend <a href="https://socialmediaweek.org/blog/2019/10/2020-video-marketing-and-statistics-what-brands-need-to-know/" target="_blank" rel="nofollow">88% more time</a> browsing on a website that offers videos.
 - <a href="http://files.brightcove.com/bc-wp-yougovresearch-vmark.pdf" target="_blank" rel="nofollow">66% of people</a> aged from 18 to 34 years engage with a brand upon watching a video.
 - Video marketing boosts organic traffic by <a href="https://infographicjournal.com/commercial-video-marketing-statistics/" target="_blank" rel="nofollow">157%</a>.
 - <a href="https://animoto.com/blog/business/small-business-video-infographic" target="_blank" rel="nofollow">73% of visitors</a> who watch a video on an eCommerce website are more likely to convert.
 
## Summary

There is no doubt that a video marketing strategy pays off in more than one way. Not only will it boost your eCommerce sales, but it will also improve your rankings in SERPs, increase brand awareness, and make your audience more connected to your business.

Knowing who your audience is and what they want to see will help you create a more tailored experience for every part of the buyer's journey.

If the purpose of your video is to attract new customers, you can speak to a wider audience and increase visibility. If you want to engage prospects or nurture leads, create a video that connects with a more specific buyer persona.

Get on board with the latest video marketing trends to gain a competitive edge and boost your sales.

We hope our article helped you understand the importance of video production for your eCommerce business and provided you with useful tips on how to boost your sales with the latest trends in video making.