AVADA always strives for extending partnerships with the aim of bringing the best experiences to the valued customers. And today, we are happy to inform you of the long-term and promising cooperation between **EComposer** and **AVADA**.

Our collaboration is expected to support your business’s development on track and contribute significant value to the Shopify community. 

Let’s see what we can bring to your Shopify store!

## Get to know EComposer 
EComposer owns an outstanding app named Landing Page Builder. This tool helps you make an eye-catching and professional Shopify website without technical skills and extra design expenses. With over 30 available stunning templates, anyone can build a unique and strong brand image from the beginning of a business path. Designing landing pages, home pages, or product pages cannot be a time and effort obstacle. Let EComposer make your journey easier. 

![EComposer](https://i.imgur.com/SJ5ilTx.png)

Contact information:

Website: https://ecomposer.io/

Email: support@ecomposer.io

Shopify app portfolio: https://apps.shopify.com/partners/ecomposer

## About AVADA
For a variety of platforms (including Shopify, Magento, and WooCommerce), AVADA offers a marketing solution that works with email, SMS, WhatsApp, and Push Notifications. This Email Marketing app aims to convert sales through auto email and SMS for cross-selling, up-selling, abandoned carts, welcome, etc. Besides, you have over 100 email templates to experience for each of your campaigns throughout the year. 

Well known as an all-in-one app, AVADA Email Marketing can attract leads and drive sales with highlighted functions like exit-intent Popups or fun Spin to Win. If you are looking for an effective revenue increase solution, this app is absolutely for you. 

![AVADA](https://i.imgur.com/ABdDo0B.png)

Contact information:

Website: https://avada.io/

Email: support@avada.io

Shopify app portfolio: https://apps.shopify.com/partners/avada

## Integration case
In this collaboration, EComposer and AVADA decided to make a boom integration between the outstanding Landing Page Builder and Email Marketing applications. That must create a WOW customer experience.

After you install the two apps on your Shopify store, kindly view [our guide](https://help.avada.io/en/article/how-to-integrate-with-ecomposer-zqyoqy/) to connect them to each other. With some simple steps, you can quickly complete the setting without technical skills. 

![Add the AVADA app to EComposer](https://imgur.com/2Hc8A5n.png)

The integration will help show AVADA Inline Form on any pages built by EComposer.

![Show AVADA Inline Form on any pages built by EComposer](https://i.imgur.com/UChSX2t.png)

From now on, e-stores will no longer waste too much effort and time gathering consumer data for any specific marketing campaign. The AVADA Inline Form will help you make and show multiple forms for information collection at a glance. 

## Future promise
This is just the first milestone in the **AVADA and EComposer partnership**, and it surely does not stop here. To deserve the trust of customers worldwide, we are still looking for the next opportunities to offer comprehensive technical solutions. In addition to satisfying Shopify businesses’ current needs, **EComposer** and **AVADA** promise to work hard to provide more helpful applications, bringing more leads and benefits to online merchants. 


EComposer - AVADA Partnership Announcement

Online shopping habits nowadays become more popular worldwide, especially when the digital age blooms. It is such a positive development movement for the eCommerce trade. However, it also means that online businesses need to adjust to keep up with stricter requirements from the market. One of the biggest concerns is customer service. 

With e-business, many Shopify merchants find it difficult to answer consumers’ queries immediately when they are in different time zones or shop anytime. Thus, the cart abandonment rate can increase without control, causing the sales loss. Given the current situation, AVADA offers the FAQs app with the smart popup and page to fulfil their concerns on time. Furthermore, multiple Contact-us options are always available for any urgent cases. This is a comprehensive solution to go beyond customer satisfaction and boost the conversion rate for your store. 

Let's dive into the [free AVADA FAQs app](https://apps.shopify.com/avada-faqs)!

## Why should you choose AVADA FAQs?

### Display a FAQs popup with add-ons 

The AVADA FAQs app supports store admins to set up all frequently asked questions in a place. Don’t worry if your store has thousands of crucial information. The category option will help you sort out the questions neatly on the popup. Thus, clients can view all common topics they are looking for: 


<img src="https://imgur.com/CsrbFus.png" alt="Popular topics">


Or search for any keys they want in some seconds: 


<img src="https://imgur.com/bWnGSPc.png" alt="Search keywords">


### Easy to design the FAQs popup with a customizable widget

Hit the mark in customers’ subconscious by the brand identity always get a priority. With the AVADA FAQs app, you can not only design the theme but also customize the widget layout for the popup with ease. Some highlight blocks such as Contact us methods, order tracking, or featured categories/questions are available to be added to the popup. Most importantly, no technical skills are required. 


<img src="https://i.imgur.com/gpMcpsX.png" alt="Customizable widget">


Therefore, you can create an eye-catching and functional widget that supports costumes in finding necessary information and making purchase decisions without a second thought.
 
### Set up FAQs page on the storefront: 

Like the popup, users can design the Frequently Asked Questions page with the Preset, header and FAQ styles. Besides, the advanced setting for CSS customization is included to make the FAQ page fit with any theme. 

To make visitors aware of the FAQ resource on your store, you can select a highlight position to display the FAQ page on the frontend: Main menu or Footer menu. 

![Configure FAQs integration on the frontend](https://i.imgur.com/ara5etl.png)

Hence, they will not waste seconds finding the information or leaving the page due to impatience. 

## What you can expect from AVADA FAQs?

### Answer queries at a glance

Customers, especially guests, tend to carefully learn the information about policies or shipping before purchasing an online item. Instead of letting them spend time finding out the answers, the AVADA FAQs app will address this issue in some seconds. Meeting their needs on time by providing helpful information or order tracking helps online stores express professional service. This might be the first step to gaining their trust. 

![Answer questions quickly](https://imgur.com/XyG73Vt.png)

### Reduce workloads and operation costs

This FAQs app is a smart tool that can partially replace the live chat and email system to address purchasers’ concerns immediately. With popular questions, they do not need to wait for minutes or even hours to get simple answers if it is unluckily the closing time. Additionally, the support time will be cut down in half thanks to the question decrease. Furthermore, extra expenses for customer service will be no longer the pressure on e-businesses. 

![Decrease works](https://imgur.com/i9XWEMX.png)

### Improve customer experience and boost sales

Information transparency and service profession are shortcuts to building clients’ trust and improving their shopping experiences. This is why our FAQs tool brings outstanding features to meet these requirements by helping stores solve urgent issues and instantly fulfil customers' satisfaction. Consequently, this effort brings considerable conversion rates and rapid revenue growth to Shopify merchants. 

![Generate sales](https://imgur.com/7a11Jrb.png)

## Final words

To sum up, if you are looking for a simple and effective solution to reply to shoppers, don’t miss out on the **AVADA FAQs app**. With the smart popup and page, all issues can be addressed in the blink of an eye. This advantage gradually builds buyers' trust and motivates them to place orders without hesitation. Experience [this must-try tool](https://apps.shopify.com/avada-faqs) and achieve a breakthrough sales increase right away.

New release: AVADA FAQs app for Shopify

Before the social media boom, marketing experts focused their efforts mainly on emails as the most potent channel for generating prospects' interest and nurturing them. However, as a time-tested approach, [email marketing](https://blog.avada.io/resources/create-an-email-marketing-campaign.html) remains one of the most efficient methods to drive email marketing leads.

Despite the diversity of marketing channels, brands rely heavily on the ability of emails to guarantee a high level of customer engagement and lasting interest in products and services. 

It’s no secret that email marketing is geared toward driving targeted actions like subscriptions, purchases, or downloads. The one thing that hasn’t changed when it comes to this method is that marketers have to be strategic with regard to [email campaigns](https://blog.avada.io/resources/best-email-marketing-campaigns.html). And email lead generation is no exception.

Today, the need <a href="https://phonexa.com/lms-sync/lead-distribution/" target="_blank">for leads</a> is undeniable and maybe even more significant than it used to be several years ago. So let's examine the reasons behind this need and how brands can ensure that their lead generation efforts yield good results.

## Email Leads Explained

What are email leads? Every email lead you generate is someone who expressed some level of interest in your offer and shared contact information through an online form.

Why do brands need email leads? The goal is to nurture quality email marketing leads and convert them into loyal customers. 

Marketers often spend a good deal of time researching prospects, creating [buyer personas](https://blog.avada.io/resources/buyer-persona.html), crafting specific content, and personalizing offers. Therefore, generating quality leads is crucial to increasing the probability that all future outreach programs and email campaigns generate positive ROI. 

In a nutshell, quality email leads are one of the core sources of your revenue.

## How to Drive Quality Email Leads

First of all, that's no easy mission to accomplish. Here's why: brands often overfocus on the nurturing stage of the lead generation process. Sure, turning cold leads into warm leads through outreach programs is critical for every user acquisition strategy. 

Brands must learn how to properly generate email leads in addition to using effective [content marketing strategies](https://blog.avada.io/resources/content-marketing-strategy.html).

### Identify Your Audience

That’s the very first step every company needs to take. Businesses need to know who their ideal customers are before launching any marketing campaign. Marketers can then use this information to develop a variety of buyer personas based on the issues and concerns that are important to their target audience.

### Offer Clear Value

Half the battle is won when you know who you're going after. When developing or scaling your content strategy, keep in mind the value you're providing to your customers. You won't be able to achieve value alignment unless you do so.

Let's say that you own an online store and decided to start your email lead generation campaign by targeting first-time visitors. In this case, your goals are to motivate a visitor to make a purchase and ensure that the visitor will become a repeat buyer.

![Actionable Email Marketing Tips For Lead Generation](https://cdn2.mageplaza.com/media/general/rebecca-minkoff-store.png)

Here’s an example from the <a href="https://www.rebeccaminkoff.com/" target="_blank" rel="nofollow noopener sponsored noreferrer">Rebecca Minkoff</a> store. In this instance, the store offers a discount on the first purchase, acquires new high-quality email leads, and targets only first-time buyers.

While the offer is not in the form of a pop-up, it proves time and time again to be a fruitful approach, with great success in nurturing post-purchase relationships.

### Consider Intent and Timing

It is common for marketers to collect email leads via blog posts. It is essential, however, to avoid interrupting the user experience by promoting the offer before another paragraphs have been read.

When a visitor opens a blog post, it is rarely a good idea to display large interstitials. This strategy has a significant negative impact because it dominates the display and discourages readers from interacting with your content. Consequently, you have high bounce rates.

If your timing and intent are right, chances are you’ll get a visitor to subscribe to your newsletters and stick with your brand for good.

![hubspot-captures-email-leads](https://cdn2.mageplaza.com/media/general/hubspot-captures-email-leads.png)

This example illustrates how <a href="https://www.hubspot.com/" rel="nofollow noopener sponsored noreferrer" target="_blank">HubSpot</a> captures email leads on blog posts by offering expert insights in regular [email newsletters](https://blog.avada.io/resources/design-email-newsletter.html) to readers. In this case, it’s a blog post on customer success metrics, which means that a visitor is looking for more insights on this specific topic.

The marketers' goal here is to align the messaging on the scroll-triggered pop-up with the article's topic. If you’re struggling to align the messaging, try using an SEO tool like <a href="https://ahrefs.com/" rel="nofollow noopener sponsored noreferrer" target="_blank">Ahrefs</a>. It can help you determine the keywords your blog post ranks for and understand how you can tailor it to meet the needs of your readers.

![leads-on-blog-posts-by-harper-bazaar](https://cdn2.mageplaza.com/media/general/leads-on-blog-posts-by-harper-bazaar.png)

Here’s another example of a behavior-triggered pop-up used for capturing email leads on blog posts by <a href="https://www.harpersbazaar.com/" rel="nofollow noopener sponsored noreferrer" target="_blank">Harper’s BAZAAR</a>. This is a classic approach many brands utilize when fighting for the attention of the target audience. Since many readers practice comparison shopping, this lead message, in particular, is not likely to leave the readers feeling indifferent.

### Build Lead Magnets

The logical next step is to process all the pain points and create resources and content your prospects will find valuable and useful. 

There’s no denying that creating lead magnets is one of the most efficient ways to provide a solution for a specific issue your prospects have. Essentially, it can be any piece of content, including checklists, templates, webinars, free tools, gated email courses, etc.

Let’s take a closer look at some of the most popular types of gated content.

**See more**:
[How to Create a Lead Magnet in 6 Simple Steps](https://blog.avada.io/resources/how-to-create-a-lead-magnet.html)

#### Data Reports

Creating a data-backed lead magnet is not only an ethical bribe. It’s a surefire way to convert more sales, significantly grow your [email list](https://blog.avada.io/resources/build-email-list.html), and establish brand authority.

![data-reports-of-hubpost](https://cdn2.mageplaza.com/media/general/data-reports-of-hubpost.png)

#### eBooks

This is probably one of the most common yet effective lead magnet forms. Brands often use several well-performing blog posts to repurpose them into eBooks.

![ebooks-phonexa](https://cdn2.mageplaza.com/media/general/ebooks-phonexa.png)

This approach can be incredibly effective and practical if a topiс you're covering is complex and requires additional knowledge. For instance, it can be an eBook covering specific SEO tactics, UX/UI trends, or a new product.

**You might read post**:
[How to embed Ebooks on your site](https://blog.avada.io/wordpress/docs/embed-ebooks-on-your-site.html)

#### Checklists and Templates

Prospects get value right away through these types of gated content. They can use ready-made checklists and [templates](https://blog.avada.io/resources/best-email-marketing-templates.html), customize them, resize, save, share, or even print them.

![checklists-and-templates-adobe-express](https://cdn2.mageplaza.com/media/general/checklists-and-templates-adobe-express.png)

While such templates might seem relatively easy to create, brands often use these lead magnets to save their subscribers time and effort. Besides, helping your audience customize and design something from scratch builds a strong sense of trust.

### Ensure Engagement

Let's face it: earning the attention of your target audience can be tricky. That's why brands often resort to leveraging social media. Social media can be a powerful lead source. Businesses often use it to run paid ad campaigns, cooperate with influencers, or post valuable content. 

But social media is merely one of the channels that can help businesses drive email marketing leads. Marketers typically leverage numerous email lead sources, including blog articles, podcast content, partnerships, and lead magnets.

Let’s say that you’ve managed to get prospects to subscribe to your email newsletters. Now, you need to keep them engaged. 

How can you do that? Here’s a short checklist:

- Use a catchy and intriguing - but not clickbait - subject line
- Make sure to communicate value and strengthen the brand image
- Utilize [A/B testing](https://blog.avada.io/resources/ab-testing.html) to evaluate different subject lines and versions of your newsletters
- Personalize and automate your email efforts
- Gain and use data to power your campaigns
- Encourage your prospects to take action

When it comes to email lead generation, getting inside the minds of your audience is not the only challenge. The good news is automation can help you tackle most obstacles.

### Leverage Marketing Automation

From the marketing perspective, every brand needs to utilize the right email marketing tools and automation software. Why? Taking their technology to the next level is by far the most effective way for businesses to reach their optimal ROI. 

Marketing automation platforms allow brands to bring together multiple marketing channels and create more efficient workflows - all while collecting campaign data so that businesses can get the most from their marketing efforts.

For instance, <a href="https://phonexa.com" rel="nofollow noopener sponsored noreferrer" target="_blank">Phonexa</a>, an all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, offers innovative functionality paired with effortless simplicity. With a singular marketing solution at hand, brands can get critical data, put it to work, and maximize their audience reach and earnings. 

Automation has an unmatched potential when it comes to running email lead generation campaigns. Let’s look at some of the benefits:

- Access to in-depth analytics and email marketing statistics
- Ability to leverage behavioral segmentation
- A wide variety of email templates
- Accurate deliverability measurement of different email channels
- Automated A/B testing of up to six different subject lines and templates
- In-depth email analytics
- Unlimited automation management 
- Seamless API and third-party integration

Ultimately, utilizing an email marketing solution as part of a singular marketing suite can help brands send personalized messages to their audience, assess their performance, tackle any deliverability issues, and cultivate email lists.

## Final Thoughts

Email lead generation is not only about successfully generating leads. It’s also about collecting much-needed information on prospects and building lasting connections with them to make a sale.


Brands need to remember that what’s measured can be improved, and email lead generation efforts are no different.

Data can tell you everything about your active and future campaigns. With the right email marketing tools, you can track, test, and optimize every aspect of your campaigns to ensure outstanding results.

The Need For Leads: Actionable Email Marketing Tips For Lead Generation

![](https://cdn2.avada.io/media/resources/video-production-tips-boost-ecommerce-sale.jpg)

With over <a href="https://www.statista.com/topics/871/online-shopping/#dossierContents__outerWrapper" target="_blank" rel="nofollow">2 billion people</a> who purchased goods or services online in 2020 alone, eCommerce has become an irreplaceable part of the retail framework worldwide. That same year, e-retail sales reached an astonishing <a href="https://www.statista.com/topics/871/online-shopping/#dossierContents__outerWrapper" target="_blank" rel="nofollow">4.2 trillion dollars</a>, and it’s not letting up anytime soon.

So, how do you set yourself apart and keep your business afloat in this highly competitive market? Unfortunately, offering a quality product or a service is simply not enough. You need to capture [your audience’s attention](https://instasize.com/learn/6-attention-grabbing-tricks-for-video-marketing) and you need to do it fast. 

This is where eCommerce video marketing comes in. A video is a great tool for bringing your product or service closer to your customers, increasing your brand awareness, and [boosting your sales](https://blog.avada.io/resources/increase-sales-with-email-marketing.html).

In collaboration with one of the [best video production companies](https://www.designrush.com/agency/video-production), we’ve created a list of seven easy-to-follow tips on how to make videos that bridge the gap between in-store and online shopping and drive sales for your eCommerce business.

Here are the steps we’ll cover:

 1. Identify your target audience
 2. Decide what types of eCommerce videos work best for you
 3. Make sure your videos are SEO optimized
 4. Exploit user-generated content videos (UGC)
 5. Go live
 6. Add emotions to your videos
 7. Incorporate videos in your eCommerce marketing strategy

Let’s get started!

![](https://cdn2.avada.io/media/resources/target-audience.png)

## 1. Identify Your Target Audience

Like any other [marketing strategy](https://blog.avada.io/resources/marketing-strategy.html), a video marketing strategy also starts with identifying your target audience. You need to have a clear insight into your [buyer personas](https://blog.avada.io/resources/buyer-persona.html) to recognize the kind of content your audience wants to consume.

The information you should collect when identifying your target audience includes:

 - **Demographic data** – age, gender, ethnicity, income, race, etc. This information will help you understand your audience’s background.
 - **Geographic data**
 - **Socio-demographic data** – lifestyle, social class, hobbies, interests, beliefs, etc. This information will provide you with a more in-depth analysis of your audience and help you tailor your videos to drive interest and engagement. 

One of the most useful tools that can help you understand your audience better is <a href="https://analytics.google.com/" target="_blank" rel="nofollow">Google Analytics</a>. This tool will provide you with a detailed report, containing the following information:

 - Where the traffic comes from
 - Which content on your website works and which doesn’t
 - Which keywords you are ranking for
 - Where incoming traffic lands
 - Which channels are performing the best

Before you launch your video marketing campaign, make sure you are creating content that is valuable to your audience. Upon seeing your videos, you want them to think: “ This is just what I was looking for!”

## 2. Decide What Types of eCommerce Videos Work Best for Your Brand

Typically, we can divide eCommerce videos into these seven categories:

 - Product close-up
 - Product demo
 - Testimonials
 - Explainers
 - Interactive
 - SEO/Founder’s message
 - Lifestyle

Let’s examine these categories in more detail.

### Product close-up
Close-up videos serve to bring your product closer to your audience by presenting it from different angles in detail and pointing out its specific features. This way, you allow your viewers to examine your product and make a more calculated decision before buying it.

### Product demo 

Product demo videos typically feature a speaker showing how your product works and describing its top features. These videos should explain to your viewers why your product is the best solution or answer to their problems.

### Testimonials

What better way to convince your audience to buy your product than to offer them your satisfied customers' testimonials? Social proof is one of the best tools you can use to demonstrate the value of your product.

When you give people evidence of how your product effectively solves problems for other people, you help your audience bridge the “trust gap” in their customer journey. <a href="https://www.vocalreferences.com/wp/blog/video-testimonials/" target="_blank" rel="nofollow">Testimonials and reviews</a> are often the key factors that drive a customer to conversion.

### Explainer

Explainer videos might be the right choice for you if you sell products or services that aren’t instantly understood. Unlike the product demo, this type of video concentrates on explaining the reasons why your product is the perfect solution for a specific problem and how to use it properly.

### Interactive

Interactive videos might be your best choice if you want to engage your audience and make them feel more involved in your brand.
Typically, these videos include a [call-to-action](https://blog.avada.io/resources/write-converting-call-to-action.html), where your viewers are asked to take some type of action – take a quiz, click on the link that will take them to your business website, etc.

### SEO/Founder’s message

This video type is the least popular among marketers, but it can be a useful tool for personalizing your brand and forming a deeper connection with your audience.

### Lifestyle

Lifestyle videos demonstrate how real people use your products as a part of their everyday routine. These videos help your viewers envision the exact way your products can improve their life.
When choosing the right video type for your eCommerce business, you don’t have to opt for one type. Try using different approaches to convey different messages. Ultimately, the type or types of videos you choose will be those that make the most sense for your offering, brand and audience.

### 3. Make Sure Your Videos are SEO Optimized

Having a <a href="https://www.searchenginejournal.com/how-to-optimize-videos/422208/" target="_blank" rel="nofollow">video SEO strategy</a> in place will help you improve your page ranking and increase your visibility.

Follow these seven practical eCommerce video tips for SEO:

 1. **Conduct keyword research** – this is always the first step in optimizing any part of your business for search engines.
 2. **Create an attractive video thumbnail** – a [thumbnail](https://blog.avada.io/css/thumbnails) is the first thing your viewers see when your video appears on the results page. Create an interesting thumbnail that will show exactly what you are trying to rank for.
 3. **Add transcription to your videos** – the more text you manage to attach to your video, the better you’ll rank in Search Engine Result Pages (SERPs).
 4. **Make your video mobile-friendly** – not only does Google consider mobile-friendliness as a ranking factor, but the majority of your customers may be using a mobile device to interact with your brand.
 5. **Add a video sitemap** – a video sitemap serves to show all vital information about the content of your video. Not only does it help search engines gain more context but it also serves as an add-on for your site’s general sitemap.
 6. **Include your keywords in the video’s filename** – optimizing this way will also help you rank in search for your preferred keywords.
 7. **Authorize the embedding of your video** – Allow other users to embed your videos on their sites. In return, you will earn more inbound links and Google will recognize you as an authority in your field.

![](https://cdn2.avada.io/media/resources/video-optimized.jpg)

## 4. Exploit User-Generated Content Videos (UGC)

UGC is authentic, brand-specific content created by your customers and posted on social media platforms or other channels. Not only is it cost-effective but it is the ultimate tool for increasing 
conversion rates and boosting sales.

UGC is another way you can provide your customers with social proof. It is much like word of mouth, but the word is spread much faster in the digital world!

User-generated content is a strategy that pays off, but how do you encourage engagement? Here are three tips for collecting user-generated videos:

### Organize a hashtag contest

Encourage your audience to use your branded hashtag and post it on their social media profiles. In return, offer an attractive prize to the winner of your contest.

### Get familiar with influencer trends

We often see influencers setting new trends in fashion, technology, and other industries while their army of followers consumes every content they make in a frenzy. 

Use this newly-emerged marketing platform and hire an influencer you think will speak best to your audience to create UGC for your eCommerce business.

### Find UGC creators through the marketplace

There are sites like <a href="https://billo.app/" target="_blank" rel="nofollow">Billo</a>, that offer the service of making authentic videos for your products. On this particular site, you can create a task, wait for creators to apply, and choose the one you want to create a custom-made UGC video for your product.

You can choose between more than 3,500 skilled creators at a starting price of $59.

![](https://cdn2.avada.io/media/resources/live-stream.jpg)

## 5. Go Live

Live streaming has been getting serious attention as of late. Live videos offer you the opportunity to interact with your audience in real-time. You can stream a video of your latest product, reveal behind-the-scenes moments, or prepare a Q&A session and answer common questions live.
This approach will help you get more brand exposure and create tighter bonds with your audience.

## 6. Add Emotion to Your Videos

People tend to base their decisions on emotions rather than logic. According to the analysis of the IPAdataBank, ad campaigns with purely emotional content performed almost <a href="https://www.neurosciencemarketing.com/blog/articles/emotional-ads-work-best.htm#sthash.yu8l31Jn.dpuf" target="_blank" rel="nofollow">two times better</a> than those with mainly rational content. This goes to show that people feel first and think second.

Make videos that convey powerful emotions to your audience. The best way to do this is to focus on storytelling. When you add an emotional story to your video, people will connect with your brand on a more personal level and the video will stay longer in their minds. Making your brand memorable is key to building a loyal following. 

## 7. Incorporate Videos in Your eCommerce Marketing Strategy

Now that you know who your audience is and what kind of videos you want to make, it’s time to find a way to integrate them into your marketing strategy. Here’s how:

### Integrate your videos into your eCommerce website

Placing your videos on your home page, product pages, about us page, etc. will increase the average time your audience spends on your website.

### Post your videos on Social Media platforms

Make sure your videos are optimized according to the platform in use. When it comes to the video length, follow <a href="https://blog.hubspot.com/marketing/how-long-should-videos-be-on-instagram-twitter-facebook-youtube" target="_blank" rel="nofollow">these recommendations</a>:

 - Facebook – 1 minute
 - Twitter – 45 seconds
 - YouTube – 2 minutes
 - Instagram – 30 seconds 

Another thing you should do when posting on [social media platforms](https://blog.avada.io/resources/social-media-platforms-for-business.html) is to include subtitles in your videos. It might not seem important at first but studies have shown that <a href="https://www.americanpressinstitute.org/need-to-know/try-this-at-home/85-percent-facebook-videos-watched-without-sound/" target="_blank" rel="nofollow">85% of all Facebook videos</a> are watched without sound. 

**Related post**
- [Marketing Strategy: Definition, Importance, Types & More!](https://blog.avada.io/resources/marketing-strategy.html)
- [The 11+ Best Marketing Strategy Examples to Copy for Your Brand](https://blog.avada.io/resources/marketing-strategy-examples.html)
- [How to Build a Digital Marketing Strategy? And Get Online Results](https://blog.avada.io/resources/digital-marketing-strategy.html)
- [How to Create a Successful Content Marketing Strategy?](https://blog.avada.io/resources/content-marketing-strategy.html)

## Video Production for eCommerce Statistical Data

If you are still not sure that video production is important for your eCommerce business success, have a look at these convincing stats:

 - Using videos on your landing pages can boost your conversion rates by <a href="https://www.vidyard.com/blog/video-landing-pages/" target="_blank" rel="nofollow">86%</a>.
 - <a href="https://www.wyzowl.com/video-marketing-statistics/" target="_blank" rel="nofollow">69% of people</a> prefer a video over text when researching a product or service.
 - <a href="https://animoto.com/blog/business/2018-social-video-marketer-trends" target="_blank" rel="nofollow">88% of marketers</a> are content with ROI from their social media video marketing.
 - <a href="https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/video-searches-before-store-visits/" target="_blank" rel="nofollow">Almost 50%</a> of online users search for a product video before they decide to purchase it.
 - The average user will spend <a href="https://socialmediaweek.org/blog/2019/10/2020-video-marketing-and-statistics-what-brands-need-to-know/" target="_blank" rel="nofollow">88% more time</a> browsing on a website that offers videos.
 - <a href="http://files.brightcove.com/bc-wp-yougovresearch-vmark.pdf" target="_blank" rel="nofollow">66% of people</a> aged from 18 to 34 years engage with a brand upon watching a video.
 - Video marketing boosts organic traffic by <a href="https://infographicjournal.com/commercial-video-marketing-statistics/" target="_blank" rel="nofollow">157%</a>.
 - <a href="https://animoto.com/blog/business/small-business-video-infographic" target="_blank" rel="nofollow">73% of visitors</a> who watch a video on an eCommerce website are more likely to convert.
 
## Summary

There is no doubt that a video marketing strategy pays off in more than one way. Not only will it boost your eCommerce sales, but it will also improve your rankings in SERPs, increase brand awareness, and make your audience more connected to your business.

Knowing who your audience is and what they want to see will help you create a more tailored experience for every part of the buyer's journey.

If the purpose of your video is to attract new customers, you can speak to a wider audience and increase visibility. If you want to engage prospects or nurture leads, create a video that connects with a more specific buyer persona.

Get on board with the latest video marketing trends to gain a competitive edge and boost your sales.

We hope our article helped you understand the importance of video production for your eCommerce business and provided you with useful tips on how to boost your sales with the latest trends in video making.

7 Video Production Tips to Boost eCommerce Sales

This April, we are delighted to announce the new integration between AVADA and our strategic partner: [Ali Reviews](https://alireviews.io/) 

What you have been waiting for from this integration? All will be revealed in this article. 

Our ultimate aim is to bring our mutual customers the tools that work smoothly together to gain more customers and sales. In particular, for AVADA and Ali Reviews, to build trust and collect more customers' feedback easily for online merchants. 

Let’s explore more!

## About Ali Reviews

[Ali Reviews](https://alireviews.io/) is one of the top Product Reviews apps for Shopify with over 8k reviews and an average rating of 4.9 stars. 

With Ali Reviews, you can showcase featured reviews stunningly and collect feedback from customers with ease. Especially, stores can show reviews to the right audiences to level up the conversion rate. 



## About AVADA

AVADA provides an [omnichannel marketing tool](https://alireviews.io/): Email, SMS, WhatsApp, Web Push for multiple platforms such as Shopify, Magento, and WooCommerce.

Online stores can send Automation workflows to trigger and follow up on customers' behaviors via multi-channels. It can trigger new subscribers, abandoned carts, abandoned checkout, browse abandonment, and other advanced workflows. 


Also, store owners can send newsletter campaigns to the target segments, via various channels as well. Plus, you can collect subscribers easily with AVADA popups and forms. 

AVADA also provides other apps for Shopify like [SEO Suite](https://apps.shopify.com/avada-seo-suite), [Boost Sales](https://apps.shopify.com/avada-boost-sales), [PDF Invoice](https://apps.shopify.com/avada-pdf-invoice), [Size Chart](https://apps.shopify.com/avada-size-chart), [Joy Loyalty](https://apps.shopify.com/joyio), and more. 


## Integration cases

### Show featured reviews in AVADA emails

Featured reviews play an important role as social proof inside your emails, to persuade customers that the products are trusted by others. 

With this integration, the admin can choose any reviews from Ali Reviews to be shown in AVADA emails. You can directly browse reviews from AVADA emails, all reviews are pulled from Ali here. 


![image_17cyf5e.png](https://storage.googleapis.com/avada-blog.appspot.com/image_17cyf5e_41383e3019/image_17cyf5e_41383e3019.png)

![image_fwutwq.png](https://storage.googleapis.com/avada-blog.appspot.com/image_fwutwq_479df86739/image_fwutwq_479df86739.png)

### Send review request after customers placed orders

Collecting customers’ reviews at the right time is important. With this integration, you can send emails to thank customers, for their orders and then ask for reviews after a few days they got their orders. 

The workflows are pre-built in AVADA with content and wait time are proven to work, users just need to enable it and start collecting reviews. 

![Screenshot_1.png](https://storage.googleapis.com/avada-blog.appspot.com/Screenshot_1_7067cc1bc0/Screenshot_1_7067cc1bc0.png)

### Send Follow up emails after customers left reviews

Send Thank you email after customers left reviews will show your professionalism and enhance customer relationships.

You can set the conditions to send thank you emails to 4,5-star reviews and another email to apologize and ask for further information if reviews are not good. 

This way, you can send the relevant messages to the right audiences and make sure you satisfy all clients. 

![Screenshot_2.png](https://storage.googleapis.com/avada-blog.appspot.com/Screenshot_2_3d75db3fd7/Screenshot_2_3d75db3fd7.png)

## Future partnership and integration

We’re really happy to work with Ali Reviews and bring benefits to our mutual customers. There are more partnership plans that will be revealed soon so stay tuned for them!





Ali Reviews & AVADA Integration 

AVADA and [Ryviu](https://apps.shopify.com/ryviu) are pleased to announce that the companies have entered into a strategic partnership. Our foremost goal is to satisfy our mutual users via seamless integration between our apps. 

AVADA and Ryviu users can collect more customer reviews, gain trust, and generate more sales thanks to the integration. 

What have you been waiting for from this integration? Let's dive into the article with detailed information!


## Get to know Ryviu

[Ryviu](https://apps.shopify.com/ryviu) is one of the top reviews apps on Shopify for nearly 1k reviews, an average rating of 4.9 stars, and 44k + happy stores across three platforms (Shopify, Woocommerce, PrestaShop).

Ryviu has impressive features which allow you to display product reviews, questions & answers, boost your sale, and many more. Especially with a few quick steps, you can easily import reviews from multiple marketplaces. 

## About AVADA 
AVADA provides [an omnichannel marketing tool](https://apps.shopify.com/avada-email-marketing): Email, SMS, WhatsApp, and Web Push for multiple platforms such as Shopify, Magento, and WooCommerce.

Thanks to AVADA Email Marketing, online stores can send automation messages triggered by various behaviors via multi-channels. The common triggers are new subscribers, abandoned checkout out, browse abandonment, and other advanced workflows. AVADA Popup and Forms play a big part in capturing visitors' emails and converting them to buy with appealing offers. Besides that, you can also send newsletter campaigns to the right customer groups with 100+ ready-to-use email marketing templates.

The dedicated support team provides 24/7 support service for customer success and satisfaction.

AVADA provides apps covering various fields like [SEO Suite](https://apps.shopify.com/avada-seo-suite), [Boost Sales](https://apps.shopify.com/avada-boost-sales), [PDF Invoice](https://apps.shopify.com/avada-pdf-invoice), [Size Chart](https://apps.shopify.com/avada-size-chart), [Joy Loyalty](https://apps.shopify.com/joyio), and more. 


## Integration cases
### Display featured reviews in AVADA emails

Customer feedback inside your emails is a powerful social proof that can build trust for future transactions and enhance brand image. 

Due to the integration, online merchants can now easily pull out any reviews from Ryviu and showcase them as featured reviews in emails. You can browse to select reviews and display them via appealing testimonial block styles.

![image_17cyf5e.png](https://storage.googleapis.com/avada-blog.appspot.com/image_17cyf5e_41383e3019/image_17cyf5e_41383e3019.png)

![image_fwutwq.png](https://storage.googleapis.com/avada-blog.appspot.com/image_fwutwq_479df86739/image_fwutwq_479df86739.png)



### Send post-purchase emails for review request 

![Screenshot_1.png](https://storage.googleapis.com/avada-blog.appspot.com/Screenshot_1_7067cc1bc0/Screenshot_1_7067cc1bc0.png)


There is no perfect time to say "thank you for your order" and ask for customer review after their purchase. Timing is critical, and they likely will give their feedback after a few days when receiving the orders.

You can instantly activate the build-in review request automation in AVADA and let them do the job. Feel free to customize the flow and email content as you want!

### Send follow-up emails after customers write reviews

![Screenshot_2.png](https://storage.googleapis.com/avada-blog.appspot.com/Screenshot_2_3d75db3fd7/Screenshot_2_3d75db3fd7.png)


Thank you email after the customer shared your thought about your product and service presents your professionalism and respect to customers. 


Depending on the review stars, you can set the conditions to send relevant messages to the right audiences, ensuring that you manage customer satisfaction properly. For example, send thank you email to a 5-star review while an apology with a gentle question asking how you can improve the customer's experience if reviews are not good.

## Look forward to our future projects!

We're glad to become a part of this partnership and anticipate our AVADA and Ryviu future projects. We'll take this opportunity to add more value to what we deliver to customers and contribute more to the Shopify community. Stay tuned!
 




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