How to generate a landing page on WordPress

If you want to generate your landing pages on your site on WordPress, but do not know how to do, then you are in the right place. Landing pages are used for converting the site visitors into your customers and lead.

Therefore, in this article, you will learn how to generate a landing page on WordPress.

To generate a landing page on WordPress

What is a landing page?

A landing page is known as a purpose-page that is designed to boost your sales or create a better business. In fact, landing pages are widely used in marketing, social media campaigns or email. Users from those sources can land on the page first, and that is the reason why it is called a landing page.

Differences between the homepage and a landing page

With WordPress beginners, you might need to understand clearly about the homepage and a landing page.

A homepage is your site’s front page and it is what your users can see when they access to your site by typing the domain namein the browser. Meanwhile, a landing page is your standalone page in which most of the visitors can land from paid and third-party traffic sources.

In addition, a homepage is served for visitors to help them engage with your site, discover more pages or sign up. It consists of links and gives users more choices. By contrast, a landing page is designed for conversion only. It does not have as many links as a homepage and it is widely served for users to make their purchasing decisions or provide them with information.

Regarding quantity, your site might only have a landing page, however, you can generate as many landing pages as you wish based on your different campaigns.

How to create a landing page

In this part, we will show you how to produce a one-page website or a landing page on WordPress.

  • Step 1: Create your new site on WordPress and choose your favorite themes.

  • Step 2: Go to My site -> Themes.

  • Step 3: Select a theme which has a static homepage that is already set up.

For example, you can choose Karuna theme since it has a static homepage.

  • Step 4: Depending on the themes you opt for, your site can be present with some placeholder content. Since this is a landing page and you had better delete some of the pre-populated posts and pages.

  • Step 5: Head to My Site -> Posts to remove posts by clicking on the trash icon.

  • Step 6: Choose Pages to delete all pages except Home

  • Step 7: Select Home to opt for customizing the pages settings and your content.

  • Step 8: Edit your title, text and add your contact form.

  • Step 9: Continue to remove all of the filed except the names and email field.

  • Step 10: Change and edit the page templates to make them with full width or you can use your front page templates relying on your current themes.

  • Step 11: Get your page updated

  • Step 12: Go to Customizer to help edit the site’s look.

  • Step 13: All you need to do now is to make sure the front page is set. Then, edit the title and upload your logo.

  • Step 14: The Customizer allows you to edit color, font or feature images.

Now, your site contains many widgets so that you can use for promoting your own content.

Conclusion

We hope that our post on how to generate a landing page on WordPress is useful for you. Are you wondering something or find hard to follow those above steps? don’t hesitate to leave us your comment. We would like to hear more from you.