Digital marketing is about making the most out of the clever and creative tools that have been developed to give your company an advantage in today’s competitive world. The more you know about innovative digital marketing resources that exist out there, the more tools you're going to have in your arsenal.
But don't make a mistake: don't believe that good digital marketing is just about new tools, applications and websites. Digital marketing is also one thing above all else: the customers. If you focus on the consumer and consider what they want to see and learn from you, there are marketing tools that can strengthen your efforts and help you grow your audience and retain a loyal customer base. So here are the best digital marketing tools that have been proven to help businesses develop to its full potential.
HubSpot has a range of resources to help you develop your company, no matter what stage of business you're in. When you get started, there are some resources available for free. You can set up web forms, pop-up forms, and lead capture live chat apps. You can then send email marketing promotions, pipe all your data into a free CRM, and analyze the actions of site visitors. When you go into the paid plans, things can become sophisticated with advanced marketing automation.
From managing your content and social media to monitoring emails and connecting to your leads, HubSpot is an all-in-one solution — though it fits well with other point solutions that you can use (Typeform, HotJar, etc.). In the end, the tool allows you to: Increase your traffic, convert leads, and maximize ROI for your marketing campaigns. Shorten the sale cycles and increase the conversation rates with the sale tools Hubspot offers.
AVADA Email Marketing
AVADA Email Marketing is a bulk email marketing service designed to automate and manage campaigns. You can monitor traffic generated from your campaigns. The tool enables you to capture subscriber emails, segment your list, create email automation and support sumany more essentially email marketing tasks. This too will make communicating with your customers via email a piece of cake.
Ahrefs is a robust SEO tool to help you improve traffic on your website. They have data for around 150 million keywords in the U.S., and even more for 150 other countries. Ahrefs is useful for keyword research, allowing you to check who links to your competitors, what their top pages are, and more. You can see where their content ranks and, using the Content Gap tool to discover weaknesses in your content areas.
Ahrefs lets you see which pages get the most traffic, and you can see how much traffic goes to your competitors' sites. Ahrefs is one of the most popular tools for SEO, and it usually impresses its users with powerful features, and the new features coming out.
Proof links to your CRM or website and uses social proof to improve conversions for your website. It allows you to send social proof notifications (for example, "25 people are reading this post right now"), ratings, and videos for targeted consumers after they visit your site.
Proof’s features increase customers' impressions of your brand, and let prospects look at how other people react to your product. In addition, it's super easy to install — you just copy and paste your pixels to your site.
If you're looking for a powerful lead generation tool, Survey Anyplace is a tool that your marketing team should consider. With their ReportR kit, respondents can leave with a customized PDF report based on their answers immediately after completion. They can also integrate seamlessly with your current marketing stack, either by webhooks, Zapier or Integromat. So you can quickly transport leads to your CRM or email marketing tool and start creating nurturing campaigns.
Any company that publishes blogs on their website needs to make sure that their blogs don't just hang out in cyberspace, but that people actually find them. SEMRush will help you get the results. When it comes to SEO, you really need an all-in-one marketing tool to not only do your keyword research but also help you track how your site is performing: whether it's by monitoring keyword performance, site analytics, or backlinks; SEMRush is basically an all-in-one SEO platform that you help you increase your website's visibility and keep track of analytics.
Yoast is a rather common plugin that works for both Gutenberg and Classic WordPress websites. Yoast is an excellent tool to help you improve your search engine content. Yoast lets you select keyword content, focus keywords to help you rank, individual content URLs, and internal links for additional boost. The plugin also tests the readability of your page and gives it a Flesch Reading Ease ranking. It's updated to represent Google's algorithm every two weeks, so you can always keep up-to-date with your SEO.
Formerly known as SEOmoz, Moz has been one of the top SEO tools since it’s founded in 2004. Moz Pro, the site's monthly subscription, offers a wide range of features designed to promote more successful SEO campaigns and boost your digital marketing efficiency.
Moz provides an extremely versatile collection of features, such that other services may be easier to understand for new SEO companies. Moz is currently one of the best overall marketing choices for SEO. Its flexible toolkit makes it an ideal all-in-one platform for both small and large companies.
Facebook Power’s Editor
The Power Editor is Facebook’s platform for creating and running highly targeted advertising campaigns. Facebook is continually developing its ad network, and the tool regularly releases new targeting and budgeting functionality for users. For marketers just starting with paid social marketing, this is easily one of the best digital marketing resources with no third party fees to build and manage your advertising. Detailed parameters of the platform ensure that you target exactly who you want; meanwhile you can even set limits to avoid your budget from going over the roof.
Canva is a drag-and -drop design tool that allows its users to create images using custom Canva catalog images, shapes, icons and fonts. It provides an esthetically pleasing, easy way to design your own logos, presentations, photographs or graphics based on the needs of your team. In addition, Canva removes the need for an experienced designer and enables you to create the exact visual that you have in mind using their vast collection of images.
Google AdWords is one of the most common ways to advertise your company on Google's search engine results pages. Payment is based on either a pay-per-click model. Google AdWords hosts the Google Keyword Planner, where you can check what keywords you should use. You can set budget limits on how much you want to spend. At the end of the day, the tool lets you drive more visitors to your website.
AdWords is a perfect way to advertise your products or services on Google's results pages for very specific queries. For example , let's say someone is looking for the "Best CrossFit Gym in Austin." You might work on your SEO and hope to appear organic — but you can also bid on the keyword and appear at the top of the page, allowing you to catch loads of highly potential customers.
You can have access to a comprehensive guide on how to advertise with Google Adwords at this link.
Google Analytics is the gold standard for web analytics. Nowadays, it's hard to work as a digital marketer if you don't have any degree of experience in Google Analytics. At the most simple level, Google Analytics will show you who's coming to your website, when and on which pages they spend most of their time. Beyond that, you can set targets to track conversions, create an enhanced eCommerce setup, and track events to learn more about user interaction. Barely a day goes by that a marketer doesn't use Google Analytics probably.
Share documents, images, infographics — whatever you want to share — withDropbox. This platform provides cloud storage services for both individuals and businesses. You can conveniently exchange information with your team or clients using this cloud storage service; and because documents are securely encrypted, you don't need to worry about the data being stolen.
Hunter makes it incredibly easy for digital marketers to find email addresses of people that matter to their business and connect in seconds. Its powerful features offer a complete solution for effective cold email increases conversions. You can find and verify email addresses, personalize emails on a scale, automate the outreach processes and track the performance of your campaigns. It is a great solution to help you generate targeted leads, build authority backlinks, and network with people that matter.
Asana is a collaborative workflow management framework with a visual focus on streamlining and connecting information between teams. Asana enables you to do a lots of things:
- Record and visualize projects to be completed
- Assign tasks to certain team members
- Map out deadlines and prioritize tasks
- Report on projects quickly and openly
- Identify points of friction and bottlenecks
- Connect data between teams
The Portfolios feature also helps you keep track of the progress of any project, ensuring that your team members have the resources and incentive to get their digital marketing projects out on time.
BuzzSumo is a unique content analysis platform that identifies the leading influencers in your industry and helps you connect with them. You can discover trending topics and identify the scope of your search to create either evergreen content or trending content for your audience. From there, you can look at the analytics and social references of your content, and then assess performance accordingly.
Facebook Business Manager & Facebook Insights
Facebook Business Manager is the best way to make the most out of your Facebook business profile. You can run campaigns, review metrics, and just use all that Facebook has to offer, whether it's testing on an ad or making an ad from scratch; this tool is a must in your arsenal if you’re serious about social media marketing.
You can monitor user interaction with your profile effectively with Facebook Insights. Anyone who is an admin on your page can use this tool to see how followers react to your Facebook page, and then monitor the number of active users you have. This is the perfect way to better understand how effectively your page is performing. Facebook Insights lets you know the best time of day to post or the best day of the week, and what kind of content is the most popular.
MeetEdgar is an outstanding tool for managing your social media marketing. Using the browser extension, you can write posts and extract up to five relevant highlights from your posted content for easy sharing. You can organize your content into categories and determine when you want to share content in each category.
It allows you to schedule posts 24/7, and if your list runs out, your previous posts will be mined and re-shared — which you can start and stop at any time. You can also use MeetEdgar to run A/B content testing to find the most optimal language and content for your posts.
Managing all the social media ads in one location will save a lot of time. Buffer definitely does a great job on this with a clean, quick interface and an intuitive setup flow. Plus, there are a number of advanced features for the various social media jobs you need to do.
With Buffer, you get a complete social media management solution: plan, build and schedule your social media posts; follow up on smart analytics post-performance; and engage your followers on the social media inbox. Plus, you can collaborate with your team to run all of your social media campaigns through Buffer.
Hootsuite is more of an enterprise social media management solution; it is very effective and quite popular. Hootsuite is able to store your content in a cloud that members of the team can access on a 24/7 basis for social media posting needs. Allows several posts to be scheduled at once with the tags and keywords that have been created.
You can monitor the success of your social media content using Hootsuite. Hootsuite can measure ROI, convert, and monitor public conversations about your brand or relevant subject matter. There are a lot of different tools for you to tackle your marketing issues head-on — you just need to decide where to put your focus first.
Statusbrew is an enterprise social media engagement platform that enables seamless social collaborations with your team and audience from a unified inbox. You can manage thousands of social ad comments, messages, and mentions that boost brand engagement and assist in delivering impeccable customer service. This tool allows businesses to organize their social media publishing and scheduling activities easily. And there's more!
Statusbrew provides 360-degree reporting analytics and data for social media campaigns, regular posts, and social conversations that assist businesses in making profitable decisions for their brands.
This is by no means a complete list of the best digital marketing tools, but it should be sufficient to provide you with the best digital marketing resources at your disposal to maximize your marketing efforts. How efficiently these methods can be used depends on how much time and money you put in.
And, before someone invents a method designed to solve each of your problems by clicking a single button, it's a good idea to start playing with some of these tools and see which one fits better for your brand. You can pick and choose the best of the bunch that you think will help you create your ideal marketing plan. I hope this article has given you valuable information about the best digital marketing tools, and please feel free to leave comments below for further discussion on this topic.