This would be an understatement to say that the fitness eCommerce industry is jacked. In 2018, the U.S. fitness market alone amounted to $3,463B. And the demand is projected to expand at an annual growth rate of 4.3 percent, hitting $4.1B by 2022.
Although a little leaner overall, the European fitness industry is projected to be worth $2.54B this year (2018) and is predicted to rise faster than the US by 5.5 percent annually, reaching $3.1B by 2022.
The Asia Pacific fitness market, on the other hand, currently stands at $9.11B but is projected to rise more slowly than in the EU, at 5.3 percent per year, estimated at $11.2B in 2022. A global fitness industry analysis shows that China produces the most sales at $6.56B. Business growth is, of course, both a blessing and a curse. Competition comes when there are opportunities.
In this article, I will introduce to you some of the most successful fitness stores on Shopify, whom you can draw inspiration from. After that, you will learn how to build your own fitness store on Shopify. Now let’s jump right into the details.
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Shopify fitness store examples for your inspiration
There are thousands of fitness stores on Shopify, but some particular stores have grown to be dominant forces in this market. In this section, let’s take a look at the most successful fitness Shopify store and what you can learn from them.
How would you create an army of millions of loyal customers distributed through 131 countries? If you're Gymshark, first, you build a multi-channel online presence that covers social networks and on-site interactions with clear brand aesthetics. The kind of personality that lets you scream out of Cheryl Samberg during a Facebook earning call. So you're taking the online experience, offline, into the real world.
Gymshark has perfected online-to-offline (O2O) business through international pop-up stores. These pop-ups include meeting-and-go with some of the most famous fitness experts and influencers, and there's IRL merchandise you can purchase.
"It's a second to none user experience," says Daniel Knight, Gymshark's website president. "It fills the difference between the digital and physical realms and produces meaningful consumer encounters that can't be accessed digitally on their own."
As a company that focuses on women's supplements and vitamins, Women's Best has created an international name for itself by developing various e-commerce storefronts across the globe. More remarkably, they applied the same approach to Instagram.
The U.S., Canada, Australia, Germany, the United Kingdom, and France all have unique Instagram pages that connect to different online stores — in local currency and languages — for national consumers. They often use Instagram to its fullest potential with separate pages for various categories such as fashion, recipes, reviews, and even a TV page that only posts videos.
Through developing these tailored accounts, they are able to create unique customer enclosures based on their location or their interests. And when your aim is to sell around the world, it's important to remember that there are consumer differences that you should consider, which is why different accounts can allow you to fulfill those distinctions.
Could a few seconds have an effect on sales? It can, according to Kissmetrics. Slower page response means higher bounce rates and abandonment of the ride. Just a one-second lag on your page upload will result in 7 percent fewer sales. And if you're making $100,000 a day, that's going to add up quickly.
This was unacceptable to Mava Sports. "You can get the best ads," says Vali Vetan, Mava Sports coding whiz, "but if people don't wait for the page to load, it's useless." How did they deal with this?
Mava Sports disabled as many non-essential features and plug-ins without compromising customer experience. Practically speaking, this meant that the only items that could be loaded instantly were important, and using the LazyLoad script meant that even the required items would only be displayed until the page was made. Due to all these tweaks, the Mava Sports website is now loading 5x faster.
It is good to have all the bells and whistles, but if it comes at the cost of a fast-loading site, is it worth it? Learning what is important to user experience and eliminating what isn't will help speed up your pages and make your visitors stay longer.
When you compete with multinational brands like Nike, Reebok, and Adidas, you 'd better bring in your A game. And that's precisely what NO BULL has done and continues to do. Their brand philosophy is "for people who train hard without making excuses." Sure enough, when you're selling off daily midnight product releases, there's no reason about site crashes and other problems.
"We are releasing all of our goods at midnight, as demand now far exceeds supply," says the co-founder of NO BULL, Marcus Wilson. "It's a way to make sure that our most loyal customers, those who are able to turn up and shop at midnight, are more likely to get what they want."
And often, because of these faithful buyers, the shoes often sell out before the midnight crowds manage to check out. Creating an eCommerce platform that can expand with demand is imperative to ensure that the only thing that prevents consumers from accessing their goods is the supply and not the website that crashes.
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Step-by-step to build a Shopify store for fitness products
First you need to register an account to open a store here!
Step 1: Choose the right theme
If you need to create an online shop to sell gym or workout equipment, then check out these Shop themes. Each of these Shopify themes is built for gym and fitness websites and comes with useful features. You can use any of the themes in the list below to create an amazing gym and fitness store online.
GymFit is a new, clean, and professional Shop Theme. It lets you make the most of using eCommerce to fuel your online store. The concept is well adapted for all modern markets, vendor-based marketplaces, affiliate websites. It's perfect for fitness, fitness center, fitness equipment, fitness club, gym wear, wellness, sports, sportswear, sportswear, exercise, workout, yoga or any other category such as fashion, shoes, clothing, clothing, jewelry, jewelry, pharmacy, grocery, baby & children's toys, etc.
It is designed and comes bundled with the most advanced features available on the most common eCommerce websites such as Amazon. So whether you're an Amazon customer, or want a multi-vendor platform for your niche market, or a store owner, it's for you. The code is really simple and extensible. GymFit – Workout And Fitness Sensitive Shopify Theme is designed for speed with careful attention to clean, organized code. It helps to increase dialog speeds. It's totally sensitive, looks amazing on all sorts of screens and apps.
When you need a sports store website, you can use the Firtue Shop theme. It's a clean but attractive website theme. This also requires well-developed visual effects. This theme includes pre-built Category Set, Sale, and Catalog pages. These sites contain even more product and category sections.
This feature helps you to provide customers with intuitive navigation. You may also blog about Firtue's different topics and the new arrivals. And because of the full Shopify app pack, this theme includes a cart, a wish list, and a Compare button. In addition, due to currency options and language options, you can provide customers with a convenient shopping experience. You may offer shoes, clothes, and accessories for various styles of sports or yoga.
This Shopify fitness eCommerce template is the perfect option to create a fitness shop, sports clothing for men and women 's website company. It has a rather sleek interface and includes all the pages you need to make your future sports website truly appealing to new guests.
The design is completely customizable and allows you to quickly rebuild the blocks of the page according to your needs. With Shopify Visual Builder, you can create and combine as many different templates as you want and change the view of your Home Page.
Fitt is a sensitive fitness website design that is a ready-to-use style for sports outfits and fitness apparel websites. Developed by a team of professional coders, it has a well-balanced, modern design with a well-structured interface that will run smoothly on all screen resolutions.
Gym Active is a great theme for sportswear & fitness equipment stores. If you're a fitness professional, a yoga instructor, and you want to create a fantastic gym or fitness center website, Gym Active is your best option.
The theme is completely decorated with sporting equipment and gadgets, so you can easily highlight your company and every part of your fitness or yoga studio. Thanks to the drag & drop pages, it's very easy to build activities, goods and wellness, yoga or gym classes.
What can also come in handy for any gym and fitness enthusiast is the e-commerce apps that can be set up on your website and are totally intuitive? Gym Active offers a wide range of home and inside pages, collections, and product description templates that allow you to create a supreme website.
See more Shopify Fitness & Gym Themes here!
Step 2: Take great photos for your website
Fitness photography is all about energy and a balanced lifestyle. When you take photos of fitness products, your job is to catch that and make your pictures look like they're in a wellness magazine. Below are some ideas on how you can do that. What you're going to need are cameras and some photography skills.
Connect your products with the model’s story
Each athlete has a fitness story of his own. It will give you ideas, help your team up with an athlete, and show you what they're comfortable with. It can also help you select the right location and props to shoot.
Don't be shy to ask them about their favorite poses. Because they're experts, they can help you take pictures that are true to their story. It would get you closer to taking fitness pictures that look good on social media and magazines. Ask them if they're confident giving you input during your photoshoot.
Take test photos before the photoshoot
If you need to take your pictures in a gym, keep in mind that gyms don't have the best fitness photography room. You won’t want to start your photoshoot feeling stuck. You can prevent this confusion by taking test pictures with a friend in front of your photoshoot.
Ideally, the gym will be the same one you're going to use for the athlete. This is a perfect time to find the best lighting spots. Change your ISO and white balance and take as many test shots as you can. You can also use these images as a guide when taking your picture if you like.
Shoot in a Simple Location to make your product stand out
When you take pictures in a crowded gym, your pictures don't look good, and it’s hard to emphasize your products. Blogs, social media pages, and magazines are all searching for clean images that tell a story. You can accomplish this by selecting a visually appealing venue. Everything you need is a plain backdrop that doesn't suit the outfit of your model.
Take pictures outside if possible. Make sure there aren't too many people out there and you don't get unintentional photobombs!
It's not always possible to take outdoor fitness pictures. When you're going to have to shoot in a gym, pick a corner that looks clean. Get next to your creation so the surrounding equipment doesn't steal the spotlight.
Blur out distractions by using a large aperture
When it comes to fitness photography, a large aperture is your best friend. F/1.2 or f/2.8, for instance. The smaller the number, the more blurred your background will be. An aperture of, for instance, f/2.8 is enough to catch the nuances of your model's faces and blur the distractions. Of course, the opening you want depends on your style of shooting. Experiment with different apertures to find the optimal ratio of blur/sharpness.
Shoot Through Objects to Make Your Fitness Photos Look Candid
Fitness imagery is not typically raw, but that doesn't mean you can't fake it. By shooting through artifacts, you can make your images look random. When you use a wide aperture, the object you 're aiming through would appear blurry. This is going to frame your picture and get rid of distractions. Ask the athlete to perform his normal routine. It is going to make it look like they're totally unaware of your video.
Take Photos Next to a Window for Flattering Fitness Portraits
A wide window is ideal for workouts that do not require equipment. Yoga is a very good example of this. You may use a wide window to generate either direct light, side light, or backlight. It will give you a lot of variety in your pictures. (It can also offer a blog or a magazine more images to choose from.) For individual portraits, make sure the model is as near as possible to the camera. For group pictures, you should shoot from a distance. Through the frame, the better it is.
Focus on Details to Emphasise the Athlete’s Strength
Another way to make your fitness images more diverse is to concentrate on specifics. You should do so at the end of your photoshoot. Focus on first having the most important shots, and then move on to the specifics that can help your plot.
Details can include the model's clothes, muscles, limbs, or facial expressions. Use oil to give your bodybuilders a good glow. Dramatic top lighting is going to make their muscles stand out. Using the zoom lens to create a gap between yourself and the image. Remember that ff you come too personal, you might make them feel awkward.
Use Selective Colour to Get Rid of Vibrant Distractions
No matter how hard work you put in your photoshoot, you're still going to have to edit your pictures. Simple color correction is enough to make your fitness images look beautiful. Selective color is your best friend, particularly if you have a lot of images of the gym. You may use this method to de-saturate different colors.
For edgy gym photography, you can de-saturate any color but the skin tone of your model. It will concentrate on your theme and give your photos a clean look. You can mute highlights and add contrast to the outdoor fitness images. You can also improve the contrast of your pictures slightly to make them stand out more.
Step 3: Install basic apps
You can't sit back and relax in Ecommerce – there's always something that you need to optimize, something more to do to boost sales. Here’s a list of some basic Shopify apps for fitness stores. They may not be household names, but they will help you manage your store better.
Worried whether or not newcomers see your store as trustworthy? That is where Photo Review is coming in. It helps you to gather feedback from buyers and user-generated material. What's even better is that you can use it later on your website, on social media, and on Google. Social Proof works well when it comes to attracting picky clients, and there's no excuse for you not to use it.
Trust is essential to Shopify stores and to any online company in general. Visitors will never give you their money unless your store looks safe. The McAfee Secure Shopify app lets you keep your store safe and transforms concerned customers into buyers. Nowadays, most people are aware of and respectful of cybersecurity.
You can use McAfee Secure to:
- Display the trustmark of McAfee, which is well known and will make you more trustworthy.
- Verification page that also strengthens your trustworthiness and reputation.
- All are published in more than 20 languages
Quizify is a quiz type creator that enables eCommerce stores to offer customized, interactive, and engaging shopping experiences to their customers. Using Quizify, you will ask your customers questions and reward them with a discount coupon. This way, you'll be able to get reviews on your items, the online store, and what consumers are searching for more from you. You can customize and target ads based on our data and get a higher conversion rate.
- Drive engagement
- Get more insight into your customer behavior and needs
- Increase sales and conversion rate
- Get an email for each response
- Generate Leads
- Create mobile responsive forms that work on any device
- Fully customize fields, look and feel as well as the layout
Step 4: Enhance your store with AVADA’s free apps
Having developed apps for eCommerce stores for several years, we, AVADA, have a deep understanding of what owners need to build up a well-functioning store. With that knowledge, we have put together a collection of apps that are must-have for every new Shopify store, whether you are in the fitness industry or any other industry.
On top of that, deposit knowing all the life-easing benefits that apps can bring, new store owners often have a budget constraint so they’d rather do things manually instead of paying for apps that get things done for them. We understand that too, but we also believe that if new stores can have access to necessary eCommerce apps, they will be able to grow their store faster, and as a result, have more budget for advanced apps later on.
This is why we have put together a collection of must-have apps that every new store should install, and all of them are FREE. These apps will make the development of your Shopify fitness store so much easier, and you will be able to run it more efficiently. All of these apps are available on the Shopify app marketplace, so after you create your store on Shopify, you can go and grab them immediately. Now, let’s go through what our apps can do for you.
AVADA SEO Suite
SEO Suite helps you to build elements of your on-page SEO effortlessly. It will help you optimize website images and structure in a way that is most compatible with the Google Search algorithm.
Key benefits of AVADA SEO Suite
- Improve website loading speed
- Faster Google index of websites images, content
- Auto-complete Google structured data for your website
- Increase click rate with standardized meta tags
- Control all web issues by SEO checklist
- No duplicate content
- One-click auto-run, no technical skills required
AVADA Social Proof
81% of global customers rank trust in a brand as their top buying consideration. Trust issues are one of the biggest problems that you need to solve when it comes to eCommerce. There are many ways to build up trust with website visitors. Displaying dynamic customer interactions on your website is one of the easiest ways. This is why we build Social Proof.
Proofo - Social Proof will display visitors’ interactions with your website in the form of pop-ups. Don’t worry, these pop-ups are not the in-your-face type, but small ones that appear at the bottom left corner of your website. This design will prevent the feature from annoying your site visitors.
There are many types of pop-ups that Proofo can display, and you can learn all about them in seconds.
AVADA Free Shipping Bar
Offering free shipping will help boost your sales and attract new customers. Free shipping is actually one of the strongest incentives that can encourage customers to make purchases.
With AVADA Free Shipping Bar, you can set up a banner on the homepage of your website so that visitors can notice your offer immediately. There are also many cool modifications that AVADA Free Shipping Bar can do to meet your needs.
AVADA Size Chart
If you’re going to sell fitness clothes or shoes on your Shopify store, size charts are an absolute must-have so that your customers can choose the correct sizes for themselves.
AVADA Size Chart is very easy to use; it has 11 presets available to suit all kinds of fitness products such as Men’s Shoes, Women’s Shoes, Men’s Top, etc. All it takes is one-click to apply any preset instantly.
AVADA Discount Code Generator
Apart from free shipping, offering discounts is another way to boost your revenue. With the default feature of Shopify, setting up discounts is a little bit tricky. In Shopify, you can only have one single code for a discount. This can cause trouble when you want to have multiple different codes for the same discount so that you can send them to different customers. Using the AVADA Discount Code Generator, you will be able to generate a load of different codes for any predefined discount rule.
Step 5: Go through our ultimate checklist before launching your Shopify fitness store
Developing a fitness Shopify Store will take a ton of time and work. As there are lots of tasks to complete, it will be difficult to not miss something important. This is why we have put together an ultimate checklist that you can use before launching your fitness store. Check it out here.
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Fitness products are a potential and lucrative market to get into. I hope the example of fitness stores in this article has inspired you to build something great for your own. Although it can take lots of work and efforts to develop a Shopify store for fitness products, following this guidance will help make your path much easier. I hope you have gained valuable information from this blog post on how to build a fitness store on Shopify. Please feel free to leave comments below for further discussions. :-)
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