Facebook is quite possibly the most attractive social media channel nowadays. As of early 2020, the global number of Facebook users is expected to reach 1.69 billion, up from 1.34 million in 2014. In fact, Facebook's audience is also maturing. Facebook and its user base can also turn into having a more business-oriented mindset and using the platform more and more as a marketing channel.
If you are using Facebook and your life revolves around Facebook, you should probably learn how to make money on Facebook to make good use of your time. Even if you currently do not have a side hustle, but you should read the How To Make Money On Facebook: 10+ Strategies You Can Do Right Now to gain a broad view to start the right way and make some extra money. Or maybe even if you earn a little spare change, that is more than you had before.
Hence, let's start now and dive deep into the amazing money-making machine: Facebook!
Why should you make money on Facebook?
Facebook is a very popular tool; most people we know are now using Facebook. It is all about revolutionization in news, culture, social interaction, and so many more. However, Facebook is not just a way for you to keep in touch with old friends, share your photos, or post videos. But it is also about chances that Facebook creates for you to reach a segment of your audience on Facebook no matter what business or market you are in.
Hence, Facebook is absolutely a powerful money-making platform. In fact, there are many ways you could potentially make money on Facebook. Meanwhile, there are plenty of ways that you can utilize to market, earn money, even advertise, and promote your business on this social media platform.
How Facebook monetization works?
Before going straight to the main part, it's crucial to know how this monetization method works.
Facebook Pixel is a line of code that you use to place on your website with a view of keeping track of Facebook users coming towards your site. This feature is a mighty one, and you can access Facebook Pixels and other business features through your Business Manager account.
There are also some examples provided by Facebook that point out what kinds of businesses might be impacted by these changes:
- Blogs that utilize an analytics tool, Google Analytics for example, to gather the readers' demographic data.
- Retail websites that collect the product information seen by visitors for ad retargeting based on their site activity.
- Media and news sites that have third-party ad servers collect the information from visitors who have been exposed to their display ads.
- Facebook advertisers that use Facebook Pixel for measuring conversions and retarget visitors on Facebook.
Facebook monetization standards
While working on Facebook to earn money, of course, you have to follow some standards on this online operating platform:
- You are only allowed to share authentic content.
- Your account must be at least a 90-day presence.
- Your business must not against Facebook's community standards.
- Your business must not against Facebook's payment terms.
- Your business must not against Facebook's page terms.
- You must adhere to content guidelines, which are covered in the callout in the next section.
Also, just ensure that go deeper into each of these areas and get used to this Facebook's monetization standards, although most of these standards should be self-explanatory. If you review them in detail, you will be able to boost your confidence to invest your hard-earned money into Facebook advertising.
Meanwhile, Facebook is not just a social media platform, but it is also a data collector. It aggregates and sells its users' data, which can be understood as a marketing platform and channel. As a result, Facebook can offer businesses that are operating on its platform several powerful tools at their disposal.
How to make money on Facebook?
It can be easy to make money on Facebook. But if it is not, here are a few popular ways for monetizing on Facebook that you can take.
Make money on Facebook running ads
I'm pretty sure that you have heard of Facebook ads before or you have seen them in your news feed. Facebook is known as one of the most robust and targeted Ads platforms. As a business owner, you are able to place ads targeting people in your region or people who have a certain interest. Set the information, then you will be able to get clicks on their website, book appointments, or start making sales. The process can be done in just quick moments. With Facebook, a business owner can begin to advertise widely by paying a small budget and start receiving the immediate results, even within a few hours.
Business owners want to hire people who can run their ad campaigns and bring them new customers, so you can be the one who performs this service for them. However, I have three important points for you to keep in mind when advertising on Facebook before deciding to do this job:
- Be prepared to spend an amount of money. Facebook ads are all about a/b testing, so this would be perfect for you if you are organized. Testing can give you the confidence to continue until you can obtain a good return for your investments.
- Remember not to spend too much once while deciding to pay for ads. Because later, you will be able to determine what can work for you and what can not by testing. After all, when you feel that you can receive consistent results from testing by paying a little money, you will be able to decide the right time to enhance your budget.
- Brand awareness campaigns should not be run as we are all about building a brand that will last; meanwhile, campaigns are created for most brands to grow a targeted audience.
Sell your products on Facebook
Selling your items on Facebook is an excellent way to earn money as it can help you get your friends and family to see your items and inquire in a super convenient way. At the same time, you are not required to pay any selling fees at all. In order to start selling, you should start from:
- Posting and selling on your own timeline.
- Posting to groups on Facebook to sell.
The process that you must take to sell products on Facebook is quite simple. If you want to combine two methods above, you will be able to maximize your earnings as you can reach more people in groups. However, you need to ensure that the group is targeted toward the goods you are selling and your region. There is one tip for this, which is putting many details in your description and including quality photos as buyers want to know what you are selling before deciding to purchase.
Become an influencer on Facebook
It is considered to be quite easy to become an influencer, and you don't need to be a celebrity or a massive following to be an influencer. If you think you have can do this, you can start by reaching out to smaller brands first before moving to the bigger ones.
It can be an entry-level introduction for you to get sponsorships. Also, there is a trend of companies favoring micro-influencers who have a small, but loyal following over larger influencers shows up among the majorities. When these companies search for a good return on their investment, then you can try to provide them different packages, then post affiliate links as an influencer to make money on Facebook that way.
Make money on Facebook with affiliate marketing
Affiliate marketing is also a quick way to earn money on Facebook pages. Basically, you just have to:
- Choose your own niche that you are interested in.
- Get your own affiliate by signing up for an Amazon Associates or Clickbank account.
- Find and push products in your niche, then try to work on your collecting commission.
The whole process on Facebook is quite easy. When companies partner with you, then you can see their values and love their products. After that, you can utilize a special tracking link, at the same time, post it on your Facebook timeline. When there is someone who uses your link to buy goods, then you can get paid for a small commission, and you don't even have to create a website to do this.
More specifically, you can join in or create your own group and invite your friends and other people in your network to join in, then post the link. Additionally, in case you have interests that other people often share, I would recommend you create a Facebook page! As you can have one page based on the general interests, you can then decide to post your affiliate links at your disposal and just be careful with the proportion of affiliate links you post.
Become a virtual assistant on Facebook
If you are the one who really loves spending time on social media, then this job is absolutely a good choice. You can become a Social Media Manager, who will have to be responsible for everything posted on in your client's profile. While doing this job, you can provide your client by:
- Posting and creating social media photos.
- Curating content and forming draft posts.
- Replying to comments.
- Scheduling out content for the page.
Recommend: Read more about Shopify Facebook Marketing
Make money through Facebook page
Of course, first you will have to create a Facebook page to monetize, then I have a small instruction for you:
- Step 1: Find your niche
From the very first day using Facebook to earn money, you must know what niche you are going to invest in clearly. To get one, you must understand how much potential that niche can be, help you make a lot of money, and suit your interest?
Look at an affiliate marketing fan page as an example; it can generate a decent earning from websites like Amazon. Of course, this earning money business from a Facebook page is not something that can see the result after one night. Besides, it is also crucial that you can understand the basic knowledge in your scope to build more valuable content to draw your fan's attention and inspire other people to go to your page.
- Step 2: Post content on your Facebook page
From this step, you can start sharing content now, then it should be something that people can read, or watch and share. People said Facebook pages have a low organic reach and they often forget your page if you can not maintain the consistency in your posts. You need to have a pre-written pool of content, then, a schedule of your posts in case you are busy somewhere, but your page will still keep up the good work.
- Step 3: Make relationship
The relationship is so important for boosting your marketing business. If you have a good relationship with brands, then you will be likely to get your first payment from collaborative promotions or as sponsored posts, which means brands pay you to write, or post, about them on your Facebook page. Also, you are able to earn money by posting links to other brands.
- Step 4: Make more money
This is the most wanted steps as you can actually get more and more money when you have a decent fan base and have developed a name in the town. There are few famous affiliate providers, Clickbank, CJ, and Amazon, and so much more to utilize to earn more money from their affiliate programs.
Use Facebook to generate leads
This method is also considered to be a very effective way, although it is more of a gradual way to earn income. People all know that most Facebook users out there are potential leads for your business, especially those who are interested in your products. At the same time, Facebook makes it easy to find these folks and also find you.
On your Facebook page, when you include useful content to engage the users, then you are also able to add links to your website or a landing page to ask them to sign up to your list to get a newsletter or updates, also special offers. It will be really effective if you send them some incentive if for signing up, like a free eBook or special report related to your niche. Additionally, you can also embed your email opt-in form directly on your Facebook page.
In this method, I recommend you also go out to fan pages or Facebook groups that are in the same field or niche to start posting because this networking potentially brings more people to your page or directly to your website or landing page. When you have people that are on your email list, then you can continue to send them offers, also useful content like a newsletter to warm up the idea in purchasing from you for then. Another strategy for making use of this method is to post links that simply go to content pieces or blog posts on your website if things so well because this way can help you run ads to great quality content you've built. Once they come to your content, then you can provide a content upgrade by getting onto your email list. This is a less direct method but can make your ads more cost-effective.
- How to Create a Winning Lead Generation System
- 4+ Best Shopify Build Leads Apps
- Top 15 Lead Generation Companies
Other ways to make money on Facebook
There are several methods that you should also think about. The first one that I want to mention is to earn money through Facebook apps. If you are a Facebook app developer, this is a good opportunity for you. Then, you can make money by applying for banner ads or selling virtual goods of your own or from some gaming companies like EA, Popcap, and so on.
The second one would be making money by account selling, which means you can sell your old Facebook accounts. This had become a trend to make more than one account. Nowadays, there are many and many more marketers that are purchasing those accounts for their promotional use as Facebook can bring more weightage to an old account. You can also go for your old Facebook group or page with a good number of a fan base and sell it.
Last but not least, making money from the Facebook group. When you are in a Facebook group, try to go to the one that has more than 10 thousand members and good engagement in conversation around a niche. You can keep the members engaged with relevant questions, posts, images, blog polls, etc. Then you will be paid for your surveys, sponsored content, or even selling your own services.
On the whole, there are a variety of ways to profit from spending time and effort on Facebook. It is one of the most versatile platforms for making money online. Also, making money from Facebook is a little tricky as it does not allow organic promotion to a great number of fans. Meanwhile, you should choose one or several of my 10+ Strategies You Can Do Right Now to see which one works best for you.
That wraps my article to instruct you on how to make money on Facebook, if you still have something on your mind, just feel free to leave comments below. We are always here to help!