With over 800 million users, LinkedIn is a powerful platform for promoting your business. It helps increase your business presence and creates many opportunities to network and create a stable online audience.
First, however, you need to know how to use LinkedIn properly to boost your eCommerce Sales.
Wondering how to go about LinkedIn to enhance your eCommerce sales? Don't worry; we've got you covered! This article covers the methods of using LinkedIn to boost your eCommerce Sales.
15 Ways to Boost your eCommerce Sales with LinkedIn
Listed below are some ways you can enhance your eCommerce Sales with LinkedIn:
Use LinkedIn Automation Tools
One of the primary ways to enhance your eCommerce sales is to use the LinkedIn automation tool. The automation tools help personalize customer campaigns and messages, get relevant information about your customers, and send automated connection requests.
In short, these tools allow you to connect with people faster and help you boost eCommerce Sales.
With a simple search on LinkedIn, you can access all the product manufacturers in your desired area, and you can then send them personalized messages about your product or service.
Use LinkedIn Ads
One of the best ways to increase sales is by creating LinkedIn ads. Linkedin Ads help you precisely advertise your products and services to a larger audience.
With LinkedIn ads, you can use your creativity to make innovative advertisements. Experiment with various LinkedIn ad templates and choose the one that suits your needs best to create these ads.
You can create an advertisement online to create a strong brand presence and online audience. Ads also help you create powerful campaigns that help you get more sales.
Use the Multilingual Feature of LinkedIn
One of the most important tools of LinkedIn is the multilingual tool.
With this feature, you can customize your business page to adjust and convert the description ad and your posts into different languages. This way, you can cater to a global and local audience and attract more viewers to your page.
As a result, your posts will pique the interest of a global audience to visit your website, buy your products, and increase your eCommerce sales.
Introduce Your Employees on LinkedIn
LinkedIn is primarily a professional platform. It is a platform where people research to know more about companies. Hence, you must ensure that your employees follow your business page.
Your employees must have well-made, authentic profiles. They must have frequent appearances on your page. Your employees must also promote your business and add appropriate pictures and relevant posts about your brand and products.
This way, your business will appear authentic and credible enough. As a result, your eCommerce sales will also increase.
Use the Sponsored Updates Features
Another way to boost your eCommerce sales is to use the sponsored updates feature. You can reach a wider audience by paying with the sponsored updates features.
The 'pay per click and the 'pay per 1000' features allow you to choose the age, gender, and demographic you want to cater to.
LinkedIn also allows you to select the industries you want to target to view your ads. This way, your target audience can easily view your content. Furthermore, your content will reach people other than your followers and help you increase your eCommerce sales.
Incorporate More Pictures of Your Products
A great way to increase your eCommerce sales is to add more pictures of your products on your LinkedIn profile.
Pictures always attract the audience's attention easily. Attractive pictures of your products will pique the interest of your audience and will interest them in checking out your website for your products.
However, the pictures must be relevant to your product and capture the essence of your brands and products. Also, make sure that they are of high quality, as low-quality ones may not win the trust of many.
Make Relatable Posts on LinkedIn
One of the best ways to connect with the audience and increase your eCommerce sales is to make relatable posts.
You can use incidents from daily business operations or common incidents that happen to everyone at some point. This way, the audience can relate to your posts and understand your point of view and what your brand and products represent.
The language of the posts must be simple and easy to understand so that the audience can decipher and decode your posts easily without any hassles.
Once the audience connects with your posts, they can easily trust your brand and products. As a result, your eCommerce sales will boost easily.
Make Your Profile Branded
To create a buzz among the audience, you must have a unique business profile. In addition, your business profile must stand out among the audience. A well-formulated and striking profile will help you in lead generation.
Additional features on your profile will also help you connect with your audience and appropriately promote your brand and products. For example, you can precisely display all the relevant information about your brand and the services you offer.
You can also use different methods like storytelling and share anecdotes about your brand and the stories behind the products to gain the audience's interest.
This way, you can gain more eCommerce sales through LinkedIn.
Use LinkedIn Groups
Another essential feature of LinkedIn is its communities. LinkedIn Groups help you find more leads. It also enables you to take your business to your target audience.
You must create a niche for yourself and share it in your LinkedIn groups. This way, you can create a presence online and build trust for your brand for the audience.
Your content in these groups will also showcase your expertise in the field and tell people how experienced you are in the area.
Therefore, you can attract more people to visit your business profile and increase your eCommerce sales through LinkedIn Groups.
Use the Correct Keywords to Enhance SEO
One of the best ways to improve your eCommerce sales through LinkedIn is to push up your LinkedIn page on Google and other search engines.
Keywords are pretty crucial in promoting your social media page. While writing the descriptions of your products, you must use trending and relevant keywords.
Research the most trending and preferred keywords to boost your algorithm on Search engines and incorporate them into your posts. This way, Google and other search engines will show your content to your target audience.
When your target audience continuously visits your profile, the search engines will understand that people like your content and will push up your business profile in the search results. This way, your profile will be recommended to a large audience and boost your eCommerce sales.
Add a Clear and Prominent Call to Action
One of the most important things you can do to increase your eCommerce sales is to add a prominent call to action at the end of your posts.
Whether you post an article, a blog post, or a LinkedIn Video Ad, you must always add a call to action specifying the next action your viewers should take after viewing your post.
You can ask them to follow your LinkedIn profile and other social media platforms. You can also link your website to the post and ask the viewers to check out your website.
The call to action should be precise and convincing enough to persuade the audience to carry out the steps you mention in the call to action. This way, you can increase your eCommerce sales quickly.
Choose the Products You Want to Sell Carefully
Before selling your products on LinkedIn, you must understand the products with more demand than others. Not all products have equal demand on LinkedIn. Therefore, you have to determine the products your target audience likes.
It would help if you also researched trending products to get a wider reach among the audience. Selling in-demand or trending products on LinkedIn tends to generate more sales. However, keep on experimenting with products. Don't sell the same products for an extended period as it may create a monotony that will result in losing customers.
Also, remember to be up to date and sell fresh, new, high-quality products to build a good reputation for your business.
Share Authentic Testimonials
Another great way to boost your eCommerce sales is to share testimonials of your previous customers.
Request your loyal customers to record feedback on your products and post them on your LinkedIn profile as a video or message. When selling a product, incorporate these messages or video snippets in your promotional strategies.
Testimonials build the authenticity and credibility of your brand and create a good reputation. They also convince the audience to buy your products.
Keep Yourself Updated About Your Competition and LinkedIn
Keep yourself updated about your competition. Since many people use LinkedIn to promote their business on the platform, you will be able to figure out your competition and update your promotional strategies to enhance your reputation.
In addition, LinkedIn also introduces new features frequently. Therefore, you must also be aware of these new features and use them while creating LinkedIn ads to make your promotion strategies attractive and unique.
New and updated promotional strategies always catch the audience's attention and help increase eCommerce sales.
Use Analytics to Track Your Performance
One of the most important things to boost your eCommerce sales performance is to track your success. After posting a LinkedIn video ad or other content about your business or products, you must check their performance.
If they do not do well, you must analyze the reason behind it and improve your content. And even if they do well, you must experiment with your content to gain traction on your LinkedIn page.
This way, you can enhance your content, attract more audiences, and boost your eCommerce sales through LinkedIn.
These are some ways you can gain more eCommerce sales with LinkedIn. Since it is an important platform to promote your business and create brand awareness, you must take LinkedIn content seriously.
Using all the relevant keywords and keeping your content concise would be best. In addition, include all the relevant features of your business and products. It would be best if you also remembered to consistently post content on your LinkedIn profile to become memorable to the audience.
Now that you know how to enhance your eCommerce sales with LinkedIn, use them to create a stable online audience and increase your sales.
Sanket Shah is the Founder and CEO of InVideo who initiated this startup with the view of encouraging the creation and use of videos in all sectors of business as well as private lives. Sanket’s dedication has led InVideo to serve millions of users from 190 countries across the world. His continuous encouragement to all video users and desire to make video making and editing accessible to everyone has contributed largely to the video production industry.