Web push notifications are messages that your users receive from a website even though they are not actively using it. Push notifications are sent directly to the browser and include your message as well as an image. Push notifications are a modern way to entice potential prospects to return to your website.
Sending a simple push notification will help you connect your customers with your content. They are also reliable since you won’t need to collect the customer’s contact details for marketing purposes.
When a prospect comes to your website for the first time, all they have to do is press the 'Allow Notification button' on the browser, and then you can send them notifications via their browser. Several browser push notification services are available these days, each with its collection of benefits and drawbacks.
In this article, I will be comparing various choices on the market, and you'll be able to see which option best suits what you need. Before we get into that, let’s review some background information about web push notifications.
What are web push notifications?
If you've signed up for a brand's web push notifications, you're familiar with the updates that show up at the top right of your desktop or mobile screen on a regular basis. Web push notifications (or browser push notifications) are actionable messages sent to a visitor's computer or mobile phone via a browser from a website.
These messages are contextual, timely, and personalized, and they work best for engaging, re-engaging, and retaining website visitors. Web push notifications, unlike website overlays or forms, do not request personal information such as name or email address.
They can assist marketers and eCommerce managers in keeping their web push opt-in subscribers engaged and the scope and efficacy of their other marketing activities. Web push notifications are now an important part of a digital marketing campaign, supplementing and sometimes outperforming conventional contact platforms such as email and SMS.
Benefits of web push notifications
Let’s look at the advantages of adding web push notifications to your marketing strategy.
Send messages even though users are not online
Assume a person is on your website and decides to visit their favorite social media site. What do you think? They don't even need to be on your website to receive a web push notification from your brand; they just need an Internet connection.
Unlike other marketing platforms, web push notifications provide users with a simple opt-in experience; they simply choose ‘Allow.' Users do not have to worry about sharing personal information such as their name, phone number, or email and marketers can rest easy knowing that web push notifications are GDPR compliant.
Web push notifications are sent to users immediately, with no transmission delays. Both messages are received and sent in real-time.
Since web push notifications are delivered in real-time, they have a higher response rate than other marketing platforms. Targeted web push notifications help businesses increase the number of customers who return to their websites by providing discounts.
Increased conversion rates
Personalizing communications and targeting a segmented audience creates a favorable user experience and can improve conversion rates. Web push notifications show up on a user's desktop or smartphone device whenever their browser is open — even if the user is not on your website.
Who can benefit from web push notifications?
Businesses and marketers in any industry can use website push notifications to boost bottom-of-funnel conversions. Push notifications include quick, crisp deals that drive interaction, conversion, and retention without the limitations of formats, from new content alerts to limited-time deals to upcoming events.
Consider how many times you've been working in Google Docs, watching a YouTube video, or considering takeout when you see something out of the corner of your eye. An enticing offer diverts your attention away from what you're doing and directs you to a website you know and trust.
Moving customers to the desired destination is just half the fight for marketers. Many that have mastered the first part will immerse customers in customized product and content interactions when they arrive, taking them closer and closer to conversion.
What makes a great web push notification service?
A great web push notification service functions similarly to a Swiss army knife. It should have a broad range of functionalities in addition to its primary intent. Before you start looking for the best push notification service, consider the following:
The number of platforms supported by this app: will email and SMS be useful to have as well, now or in the future?
Methods for increasing subscribers: how can the store visitors sign up for push notifications, and does the app have the necessary resources to increase opt-ins?
Will you be able to reliably track your campaigns' efficacy and make changes to optimize ROI using the monitoring tools provided?
Top 9 Best Web Push Notifications Services
OneSignal is a well-known push notification service. It works similarly to PushEngage. It can be used to produce automatic push notifications, advertisements, abandoned cart notifications, and so on. You can easily set your push notification to appear after a certain amount of page views and/or seconds. This means you don't have to show the push notification right at the moment someone visits your site.
Also, to push notifications, OneSignal allows you to send messages and emails directly from the app. OneSignal, like PushEngage, provides A/B testing and analytics. You can segment your subscriber list for better targeting as well.
Price: One of the key drawbacks of OneSignal is that it becomes costly as more features are added. It also has fewer choices for automation, personalization, and personalization than PushEngage. At the time of publishing, OneSignal's paid plans started at $99 a month. A free plan for up to 10,000 subscribers is also available.
Pushnami is a great web push notification service. The tool provides stylish and unintrusive online alerts through desktop and mobile browsers. I like how Pushnami uses Pushnomics, its own version of machine learning, to automate much of the message collection and targeting.
You can organize your campaigns and let them drip content throughout the year, personalizing each message so that every customer feels unique when they receive a push notification. Pushnami has the benefit of providing API access, making it suitable for seasoned developers who need to integrate with systems.
Price: Pushnami only offers customized plans, so you need to contact the company via its pricing page to get a view of how much you will be charged.
Real-time push notifications, scheduled notifications, and recurring notifications are all available with iZooto. iZooto, like the other services I've mentioned, helps you to send web push notifications. You can also use segmentation to send more personalized messages.
It offers A/B testing, time zone-based alerts, the capture of key user attributes and interests, and other features. After a specific time, when the web visitor scrolls down or presses a button, your initial push prompt will appear.
It will assist you in increasing the number of site users who sign up for push notifications. If you are using another push notification service, the iZooto Customer Success Team will help you transfer your subscribers. iZooto only deals for HTTPS websites, so yours must have an SSL Certificate.
Price: iZooto costs $85/month and provides up to 30,000 users as well as unlimited notifications. There is no free plan. You can, however, take advantage of its 14-day free trial (no credit card required).
SendPulse provides services ranging from email promotions and chatbots, SMS text messages to online web push notifications. The benefit of using a platform like SendPulse is that you can integrate all of your online marketing resources into a single dashboard.
SendPulse delivers browser alerts on desktop computers and smartphones in terms of mobile push notifications. It's a versatile platform for custom subscription requests, allowing you to ask users to subscribe after some activities or if they land on your site or about to quit. SendPulse is a fantastic choice for those who need more than web push alerts, as it includes various automation and professional resources for segmentation and personalization.
Price: Sendpulse’s web push notification price starts at $19.85 for 10,000 subscribers, and increases as your subscription expands. There’s a free plan for less than 10,000 subscribers.
VWO Engage, formerly PushCrew, has a web push notifications tool that operates on both desktop and mobile. It allows you to build campaigns with web push notifications that have entry and exit triggers.
This means that the campaign will begin automatically in response to user actions, such as clicking on a specific link. Users can also be automatically removed from the campaign if they perform a predefined action, such as clicking a button or completing a survey form. VWO Engage contains features such as segmentation, analytics, alerts, and A/B checking. Their segmentation tools and engagement campaigns, on the other hand, are very limited.
Price: VWO Engage starts at $99 per month. This gives you up to 10,000 subscribers and sends unlimited notifications.
There is no free plan. You can also sign up for a free 30-day trial with no credit card required.
PushAssist is a web push notification service that operates on both desktop and mobile and supports Chrome, Firefox, and Safari browsers. PushAssist offers audience segmentation, personalization, and planning tools. This tool is ideal for bloggers since you can also monetize your website and drive traffic by enabling other businesses to send their push notifications to your audience.
It can assist you in making money online. PushAssist can be used for an HTTP or HTTPS website. However, unless you sign up for the Business plan or higher, you cannot remove the PushAssist branding.
Price: PushAssist costs $9/month for 3,500 subscribers. A free plan is also available, and it gives you up to 3,000 subscribers and unlimited notifications.
PushEngage is one of the best push notification services on the market. It enables you to reach out to visitors who have left your site through targeted push notifications after they have left. You can set it to send updates of new blog posts automatically or use it to send customized messages manually.
It is very easy to set up and is an excellent choice for both novice and experienced users. It operates on both HTTP and HTTPS websites, and it is compatible with all browsers.
A/B testing, automated drip campaigns, smart activation reminders, customized activated campaigns, and other powerful features are included in PushEngage.
Their triggered campaign feature enables you to send abandoned cart alerts, planify messages, send price discount notifications, and so on automatically.
Furthermore, target tracking helps you monitor each campaign's success and even measure the revenue generated. Dynamic segmentation in PushEngage allows you to send more tailored messages based on user behavior.
You may, for example, segment visitors who have added items to their carts, purchased something, visited a particular page, and so on.
This level of personalization assists you in achieving optimum performance, resulting in increased traffic and sales. PushEngage is used by over 10,000 companies, including well-known names such as Dominos, TUI, and Harvard Business Exam.
Price: Push Engage starts at $25 a month and includes 5,000 subscribers and unlimited notifications.
There is also a limited free plan that allows you to have up to 2,500 subscribers and 120 notifications every month.
Webpushr is a user-friendly web push notification service that works for all browsers. It provides a variety of prompt templates that you can personalize.
Transferring subscribers from another site is simple with Webpushr. Automated web push notifications, user segmentation, and HTTP support are among the features. Furthermore, it is made to work seamlessly with both WordPress and WooCommerce. Webpushr provides you with an unlimited membership team as well as an unlimited number of segments for your subscribers.
Large photos, action buttons, emoji, and tags are also supported. Webpushr, unlike most push notification plugins, provides complete functionality on all plans (the free one included). The only difference between the plans is the maximum number of subscribers you can have for each plan.
Price: Webpushr is available for as little as $29 a month for up to 5,000 subscribers and unlimited notifications.
There is also a free plan. This gives you up to 10,000 subscribers and sends unlimited notifications.
WonderPush functions in the same manner as the other push notification services in this article.
It enables you to segment your customers, automate alerts based on activity or time, and access real-time analytics, among other items. WonderPush lets you generate various types of alerts.
Electronic commerce, such as automatic abandoned cart alerts, is one example. Regardless of which plan you choose, you’ll get all of the features, but the number of subscribers varies based on your chosen plan.
Price: WonderPush's pricing model differs from that of the other services I have mentioned. This costs €1 a month for the first 1,000 subscribers, then an extra € 1 for each additional 1,000 subscribers. There is no free option, but you can sign up for a 14-day free trial, and no credit card information required.
That’s it! I hope this article has provided you with valuable information about the best push notifications services on the market and how they compare with one another. Please feel free to leave comments below for a further discussion on this topic!