You have a beautiful website, exceptional services, and an incredible team eager to serve. You may be wondering: "what do I need to get more traffic and more conversion on my sites." Don't worry; it is a classic puzzle for any company owner.
If only there existed a way to reach your potential audience, make sure they see your products on Google and persuade them to click through using the right keywords.
This is where Google Ads kick in.
There are 2.3 million searches generated on Google per second, and most search results pages contain Google ads. Google advertising can be an incredibly efficient way to bring relevant, eligible traffic to your website precisely when people are looking for the goods or services that your company provided.
This article will go through what Google ads are, how Google ads work, and why you should run your own Google ads campaigns.
What are Google Ads?
Google provides paid advertisements which show up in search results on google.com using Google Ads. They also show advertisements on other sites using the Display Network and Google’s AdSense program.
Learn more: What Is Google AdSense? How Does It Work?
Here is one example of a Google search engine results page (SERP).
There are two sections of paid Google ads, one well above "natural" (or organic results) and one at the lower part of the results page:
The sponsored results or ads (in the black box) are marked with a green "Ad" label (as you can see). The links that appear below the ads (in the yellow box) are called "organic results."
Google also provides Display Ads, which show up on the Google Display Network. The Display Network is an impressive array of outside, third-party sites that have signed a deal with Google and consented to serve Google ads. Google advertising can be in the form of text, image, video, or rich media format on the Display Network and can be targeted separately, including remarketing and banner ads.
Key takeaway: Google Ads are the links you see at the very top of the result page, marked by a green "ad" label.
Why was Google Ads invented?
The Google Ads bid changes depending on keywords: marketers choose a set of keywords to target the phrases that buyers are more likely to use while looking for goods relevant to their company offerings.
They then bid on these keywords, depending on how much they are prepared to pay for a Google customer to click their ad for each bid. This bid, together with a Quality Score given by Google based on your proposed ads' quality, decides the Google ads appear on the Search engine. The advertiser pays a certain amount (the cost per click, or CPC) when users click on advertisements, which is measured following the formula below:
Benefits of advertising online with Google ads
Operating a Google Ads campaign is one of the most effective methods to drive more traffic to your website, and also raise your chances that traffic turns into conversions.
Keep reading to learn seven more positive impacts of Google Ads. We promise you this: you'll be rushing to set up your first Google Advertising campaign by the time you reach the end of this article.
1. Precise targeting.
There's just one thing better than getting access to a broader audience: having access to a quality audience. That's another advantage of advertising through Google Ads. You can target the top-performing keywords for your business — for example, the ones with the highest purchasing intent.
You may also customize the ad targeting depending on the types of users most likely to convert. You can tailor your Google Ads based on age, gender, place, and preferences — allowing you to zone in on your potential customers. For now, here's a look at the options that you have with online ads that can render your marketing efforts even more targeted:
- Keywords: Words or phrases specific to your goods and service, which are used to display your advertising as consumers look for particular keywords or visit related websites
- Ad location: Place your ads on Google search results pages and sites that partnered with Google Search and Display Networks.
- Age, region, and language: Select the age, geographical area, and language of your customers.
- Days, times, and regularity: Display your ads during certain days or hours of the week, and decide how frequently your ads appear.
- Devices: Your ads can show on all sorts of devices, and you can tweak which devices your ads appear on and when.
2. More conversions.
Those who click on Google Ads are 50% more willing to make a purchase. This increased willingness is attributed to the fact that businesses use Google Ads to bid on keywords and/or phrases with the most significant purchase intent. Individuals searching for those keywords are already prepared to make a purchase. They're not investigating or analyzing. They already knew what they need, and they're willing to pay to get it.
How about those who are not ready to purchase yet? One solution is to strike them with a remarketing campaign. These campaigns help you approach visitors who have already visited your website to give them a more compelling offer.
3. Increased traffic.
Google generates over 5 billion searches on a daily basis. Many people are searching for something, and the majority of them are searching for something to buy.
When you advertise online with Google Ads, you reach a vast audience. But that's not everything: you still get to reap the advantage of Google's other audiences, including Gmail inboxes, YouTube videos, and the over 2 million websites and applications that comprise the Google Display Network. Together, these constitute over 90 percent of all internet users around the world.
4. Easily manage your cost.
Google Ads grants you the ability to control how much you want to spend. There's no minimum or maximum. And you get to decide how much you spend on a daily, monthly, or any other basis you want. Google only charges when visitors click your ads.
5. Track your performance.
Using Google Ads, you will get informed immediately when someone clicked your ads. If someone clicked your ads and then proceed to doing something conducive to your business, such as purchasing a product, downloading an app, or calling to reserve a table - you can easily track all of these.
You will get some useful info, like how much it takes you, on average, for the advertisement that leads to your customers' online sales or phone calls. And you can also use analytical tools to get more insights about your customer's buying patterns — how long, for instance, they prefer to evaluate your product before they decide to purchase.
6. Raise your Return on Investment.
Probably the most beneficial aspect of using Google Ads is increased ROI. Unlike other marketing efforts — from content marketing to media buys, you all have to invest a lot of money and wish it will generate profits. This is not the case with Google Ads
In contrast, Google Ads follows a pay-per-click (PPC) model, meaning Google only charges you when a visitor clicks on your ads.
Let me put it this way. With many types of advertisement, you're spending just hoping to get more exposure and brand recognition. With Google Advertising, you're only paying for results. Google's innovative analytics help you get more out of your advertising campaigns, giving you detailed insights into what's effective and what's not.
Knowing which ads generate clicks and which ones don't, you'll also quickly see which part of your campaigns needs more investment. That, in turn, can raise the return on your investment.
7. Control over your campaigns.
Google Ads also gives you tools to quickly track and control accounts.
If you run several Google Ads accounts, a My Client Center (MCC) manager account is a valuable tool that might free you up a great deal of time. It allows you to conveniently access and track all of your Google Ads accounts from a single place.
You can also monitor your Google Ads account offline with Google Ads Editor, a free, accessible web tool that helps y ou quickly and comfortably implement changes to your account. With Google Ads Editor, you can save your account data, update your campaigns offline, and upload your updates to Google Ads.
Online advertising lets you tailor your advertisements to the kind of consumers you want and keep out those you don't. When you advertise online with Google Advertising, you can use various targeting strategies to hit prospective buyers right when they're looking for your goods or services. Google Ads' benefits can include, but are not limited to the followings:
- Meet your marketing goals
- Target your ads with the right keywords
- Get detailed about the target demographic
- Only pay for results
- Measure your ad's success
- Advertise across multiple channels