If you are looking to sell wholesale on the Shopify store, you have landed at the right place. Wholesaling your products to B2B or retail customers is a great way to grow your business and increase profits. That’s why it is important to have a solid plan or strategy that can help you stay organized and focused.
In this guide, we will give you 21 tips that will help you with getting everything rolling for your Shopify store.
Before we start, let's first understand how selling wholesale on Shopify helps your business. By selling products in bulk quantities to retailers, you can:
Reach a larger audience: When you sell wholesale, you're not just selling to individual customers. You're also selling to businesses that have their own customer base. This can help you reach a larger audience and grow your brand. Also, if you are wholesaling online, you are expanding your business footprint.
Generate more revenue: Wholesale B2B orders are usually larger than the ones from retail buyers. According to a recent report, “40% of B2B buyers purchase at least 50% of their company’s purchases on online B2B marketplaces”. This means that you get an opportunity to increase your revenue with every B2B wholesale order.
Build relationships with other businesses: When you sell wholesale, you directly engage with the businesses that are interested in the products or the industry you cater to. Building relationships with your B2B customers can help you in the long run and bring more profit to your business.
Here are 21 tips that will help you sell wholesale on your Shopify store:
Tip 1) Do your research
The initial step for selling wholesale is to do proper market research. You really want to do exhaustive statistical surveying and identify the products and solutions that are in market demand.
Likewise, you should also figure out the products retailers are searching for to sell them direct to consumers. Once you gather all your researched material and know what the market needs, you can then kickstart your journey of selling wholesale on your Shopify store.
Tip 2) Have a plan
Before you start selling wholesale, it's important to have a well-structured plan. It’s always a good practice to document everything and prioritize according to your needs.
List down the products you want to sell in your store, how much you want to charge for them on a quantity basis, and to whom you want to sell.
Having a documented plan will always help you stay organized and make your process of building a wholesale store faster. You can also chalk out the process of building a b2b store either using Shopify plus or third-party Shopify discount apps.
Tip 3) Stay on top of trends
When you're selling wholesale, it's important to stay on top of trends. This way, you can offer your customers the latest and greatest products.
Also, be sure to regularly check trade magazines, websites, and Google Trends for new product ideas.
Tip 4) Create a Wholesale page
Once you have your products and catalog ready, it's time to create a wholesale page in the Shopify store and add it to the front-page menu of your website.
This will give retailers all the information they need to order from you, including your contact information, and terms and conditions.
Tip 5) Add a Wholesale Signup form
Adding a wholesale signup form to your Shopify store is a great way to screen potential customers. This way, you can make sure that they're qualified to buy from you before you give them access to your wholesale pricing.
Tip 6) Find reliable suppliers
Finding reliable suppliers is essential to any business, but it is especially important when you're selling wholesale. You really want to find providers or suppliers who can furnish you with top-notch products at a decent cost, so your margins look great when you sell them to wholesalers.
It's also important to find suppliers who are reliable and can meet your delivery deadlines.
Tip 7) Create a Wholesale catalog
Once you have sourced your products, it's time to create a wholesale catalog. This will give retailers all the information they need about your products, including pricing, descriptions, and images.
Creating a wholesale catalog is a great way to showcase your products and make it easy for retailers to order from you.
Tip 8) Use high-quality images
The first thing that retailers will notice in your catalog is the images. Make sure you use high-quality, professional photos of your products. This will give them a good impression of your products and make it more likely that they'll place an order.
Tip 9) Install an Order Management app
An order management app will help you manage your wholesale orders and inventory. It can automate your processes for selling wholesale, such as creating invoices, sending confirmation emails, and updating inventory levels.
Using an order management app can save you a lot of time and make it easier to run your wholesale business. There are many order management apps available in the Shopify Apps store.
Tip 10) Offer discounts and volume pricing
One of the best ways to attract retail and wholesale customers is to offer volume discounts or tiered pricing. This will help you compete with other wholesalers and make it more likely that retailers will do business with you.
So be sure to offer discounts on your wholesale products from time to time. You can offer discounts on products, shipping, or both.
Tip 11) Set minimum order quantities
When you're selling wholesale, you may want to set a minimum order quantity for each product for your wholesale customers.
A minimum order quantity is the minimum number of products that a retailer/wholesale customer must buy in order to qualify for a discount. You can also set a minimum order quantity for shipping costs, etc.
Setting minimum order quantity value offers your wholesale customers ‘more products for a less price’, and you also get more quantity sales and revenue. This can further help with your manufacturer relationship as you’ll be selling more products in your store in less amount of time.
Tip 12) Offer free shipping
Free shipping is another great way to attract retail or B2B customers. By offering free shipping, you can make it more likely that retailers will do business with you. Wholesalers always look for techniques to save some of their money, so free shipping is a great perk.
If the shipping costs are too high, mention a flat shipping fee or you can also provide a condition for the free shipping. For example, free shipping on the minimum quantity is met or even the weight of the product.
Tip 13) Provide exemplary customer service
Great customer service is considered as one of the most important selling points for ecommerce businesses. It is important to always stay in touch with your customers.
Retailers expect good customer service from wholesalers. They want to be able to reach you when they have questions or problems. Make sure you have a good customer service system in place so you can take care of your retail customers. Also, remember to take feedback for your service so that you can improve yourself.
Tip 14) Follow up with clients
Once you've made a sale, be sure to follow up with your clients. This is a great way to ensure customer satisfaction and build loyalty. Craft thank you emails for your customers and ask them if they are happy with their purchase and the delivery service.
Tip 15) Invest in marketing
If you want to attract wholesale customers, you need to invest in marketing. There are many different ways to promote your Shopify business, so be sure to find the ones that work best for you.
You can use online advertising via Facebook and Google, direct mail, or even public relations to get the word out about your business.
Tip 16) Get listed in directories
Another way to attract wholesale customers is to be there when they are looking for you. The best way to do this is to submit your business to relevant business directories.
Make sure you mention the right information and the type of products you sell at wholesale rates. There are many online and offline directories that list businesses by industry.
Tip 17) Attend trade shows
Some of you might think that this is old-fashioned but attending trade shows can benefit you a lot. Trade shows give you an opportunity to meet your potential customers and discuss business opportunities and even build your networking.
Be sure to research the different trade shows in your industry and plan on attending a few each year.
Tip 18) Give presentations
Presentations are a great way to show off your products and expertise. You can promote exclusive products in your shop by creating an online event or webinar and giving a product presentation. Invite people who are interested in selling your products or business owners who might recommend your product to their customers.
But first, make sure your presentation is engaging, informative, and right to the point. You can also send product samples to your potential customers or event attendees to try your product and take their feedback on the same.
Tip 19) Write articles or blog posts
Writing articles and blog posts related to the products you are wholesaling can automatically bring you wholesale customers. It is a great way to promote your business organically- without spending on paid advertising. Try to write relevant articles on trending topics and provide some valuable information that your potential customers might be searching for.
Also, try to do on-page SEO of the articles that you write, it will help you rank better on Google.
Tip 20) Use social media
Using social media helps you with not only increasing your brand awareness but also connecting with your potential wholesale customers.
Be sure to create profiles on all of the major social networking sites and post regularly. This will help you build relationships and promote your business.
Tip 21) Stay organized
Selling wholesale can be a lot of work if you miss the basics of maintaining a wholesale business. That is the reason it is critical to remain calm and organized. It is always good to Keep checking your product stock, requests, and clients in a focal area. This will help you over the long haul.
Selling wholesale on Shopify can help your business grow faster. Hopefully, these tips have given you a good understanding and will help you get started in the world of wholesale. Remember to do your research, find the right suppliers, and put in the work necessary to make your wholesale venture a success.
Did we miss any tips for selling wholesale on Shopify? Share them in the comments below. Thanks for reading! :)
Bio: "Kanishk is a B2B marketer and cybersecurity enthusiast. He is also a corporate contributor to many technology magazines and runs his own cybersecurity news site Quickcyber.news"